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Library/Campaign/Gap Get Loose with Troye Sivan
Grade B21 sourcesHIS-00737

Gap Get Loose with Troye Sivan

Campaign · 2024 · Notable

46Editable slideCertificate

Gap’s Get Loose denim ad inspired 50,000 creator videos, its social strategist reported.

Original · Gap
Clip · @irelyn.elton on TikTok
Clip · Gap on YouTube
Get loose. Now live. Free yourself from expectations. And dance outside the lines. Big jeans, for big moves — for everyone. Featuring @troyesivan and @cdkcompany. Choreographed and directed by…
@gap on TikTok
Gap Launches Fall ‘Get Loose’ Campaign Starring GRAMMY®-Nominated Global Pop Star Troye Sivan | Gap
Gap Inc.
Gap & Troye Sivan ‘Get Loose’ To Showcase Denim Collection
Adweek
Addicting #troyesivan #gap #dancechallenge #dancetok
@irelyn.elton on TikTok
The 20 Best Ads of 2024
Adweek
Get Loose — Kori Clay
Kori Clay
Get loose.
Gap on YouTube
Gap's turnaround gains traction thanks to strategic collaborations and Gen-Z focus
Glossy
3 Things We Loved This Summer, With Troye Sivan and Billie Eilish | Muse by Clios
Muse by Clios
Morning Brew Logo
Marketing Brew

Spread Score

How it works
Reach58Contagion35Breadth50Velocity69Longevity746

Numbers

Hero video impressions, undated strategist report
50M
Self-reported · Kori Clay
Seed to peak
same day
Aug 21 ’24 to Aug 21 ’24
Platforms
4
Started on TikTok
Origin
Mixed
Fashion & accessories

Mechanics

  • Sound or audio meme
  • ChallengePrimary
  • Visible in use
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Gap launched a paid denim campaign starring Troye Sivan. Viewers copied the dance on TikTok, and trade coverage documented the recreations. Gap later reported a denim share gain; its size was undisclosed.

Google searchesJul ’24SepOctDecFeb ’25AprAugDecJun ’26OctPeakTikTokPressRetailOpen web
TikTokPressRetailOpen web

11 more events on this chart

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Timeline (14)

  1. August 2024

    Gap seed · Aug 21 ’24

    Gap posted Get Loose on TikTok at 13:21:20 UTC, with Sivan and CDK Company dancing in its denim.[1][2][3]

    Gap Launches Fall ‘Get Loose’ Campaign Starring GRAMMY®-Nominated Global Pop Star Troye Sivan | Gap
    Open the first post ↗

  2. Retail Dive press · Aug 21 ’24

    Retail Dive reported a celebrity launch across digital, print, out-of-home, video, social and owned channels.[4]

  3. Adweek, GQ and Esquire peak · Aug 21 ’24

    Launch coverage clustered in Adweek, GQ and Esquire, the largest same-day press cluster in the opened sources.[5][6][7]

    Gap & Troye Sivan ‘Get Loose’ To Showcase Denim Collection
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 2 numbers
  2. 2026-10-14Added: 14 events, 20 sources · Score 37 · Fact-check passed (34 claims)
Origin
Mixed
Sector
Fashion & accessories
Region
US
Hero video impressions, undated strategist report
50M
Self-reported · Kori Clay
Evidence
Grade B

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1B impressions

Gap Linen Moves with Tyla and Jungle

TikTok · 2024

54
Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…

100M impressions

LEGO Technic McLaren P1: The Ultimate Challenge

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53
The Ultimate Challenge with Lando Norris | LEGO Technic

15B impressions

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YouTube · 2024

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ASICS | The Desk Break

2.3B impressions

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How the next thing spread, the week it does.

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Google searchesJul ’24SepOctDecFeb ’25AprAugDecJun ’26OctPeakTikTokPressRetailOpen web
TikTokPressRetailOpen web

11 more events on this chart

Join free to see them

  1. August 2024

    Gap seed · Aug 21 ’24

    Gap posted Get Loose on TikTok at 13:21:20 UTC, with Sivan and CDK Company dancing in its denim.[1][2][3]

    Gap Launches Fall ‘Get Loose’ Campaign Starring GRAMMY®-Nominated Global Pop Star Troye Sivan | Gap
    Open the first post ↗

  2. Retail Dive press · Aug 21 ’24

    Retail Dive reported a celebrity launch across digital, print, out-of-home, video, social and owned channels.[4]

  3. Adweek, GQ and Esquire peak · Aug 21 ’24

    Launch coverage clustered in Adweek, GQ and Esquire, the largest same-day press cluster in the opened sources.[5][6][7]

    Gap & Troye Sivan ‘Get Loose’ To Showcase Denim Collection

  1. owner response · Aug 29 ’24

  2. press · Aug 30 ’24

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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