Monobank’s “Hunt for Lemons”
Campaign · 2025 · Notable
Foxtrot said the in-app lemon hunt sold over 400 bowl sets in a day.
Spread Score
How it worksNumbers
- Campaign impressions (award-entry claim, lower bound)
- 25M
- Self-reported · ADC*UA Awards (monobank entry)
- Peak date
- Week of Oct 17, 2025
- Oct 16 ’25 to Week of Oct 17, 2025
- Platforms
- 6
- Started on Group chats
- Origin
- Seeded
- Finance
How it spread
Trace the originMonobank launched a prize hunt across its app. Users and brands made lemon memes as traffic disrupted banking. Foxtrot reported a bowl-set sell-out. The bank later reported millions of participants and added partner prizes.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
October 2025
Oleh Horokhovskyi precursor · Oct 15 ’25
Horokhovskyi teased something important for the following day without revealing the hunt.[1]
Oleh Horokhovskyi seed · Oct 16 ’25
Horokhovskyi launched the in-app lemon hunt and announced prizes for collecting hidden lemons.[2]
Oleh Horokhovskyi owner response · Oct 16 ’25
Horokhovskyi said some app functions stopped working as customers searched for lemons.[3]
Changelogupdated Oct 16 ’26
- Added 2 numbers · Revised 5 numbers
- Added: 16 events, 20 sources · Score 46 · Fact-check passed (34 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.