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Library/Activity/Goat yoga
Grade B20 sourcesHIS-00785

Goat yoga

Activity · 2016 · Notable

40Editable slideCertificate

Goat yoga spread from Oregon classes; its founder reported $160,000 in first-year revenue.

Warrior pose does not intimidate this kid.
NPR / KPBS
Goat yoga is the latest trend, and it's here to namaste
ABC News (US)
woman doing downward facing dog yoga pose while a young goat looks on
ABC News (Australia)
Original Goat Yoga Brand Expands Across the USA
Original Goat Yoga / 24-7 Press Release
Welcome to Goat Yoga
CBS News
Goat Yoga? A Look at the Latest Fitness Craze
NBC News
How One Oregonian Accidentally Became an International Goat Yoga Mogul
Portland Monthly
The Lady Behind the Goat Yoga Craze - The Corvallis Advocate
The Corvallis Advocate
Goat Yoga: It's Yoga ... With Goats! - Modern Farmer
Modern Farmer
Goat yoga craze: Oregon yoga business goes viral
The Spokesman-Review / Corvallis Gazette-Times
'Goat Yoga' Classes Are Now Selling Out Across the Country
Money
Yoga as exercise - Wikipedia
English Wikipedia

Spread Score

How it works
Reach43ContagionNo data yetBreadth60Velocity0Longevity4940

Numbers

Jenness Farm derivative reported reach, approximate
71.5M
As of Mar 16, 2018 · Facebook · Self-reported · Jenness Farm
Seed to peak
20 months
Aug 13 ’16 to Apr 19 ’18
Platforms
6
Started on Retail
Origin
Seeded
Health & fitness

Mechanics

  • Maker origin
  • Platform jump
  • Press loopPrimary
  • Scarcity drop
  • Dupe economy

How it spread

Trace the origin

Morse and Davis held goat yoga in Oregon in August 2016. Morse sent photos to Modern Farmer; coverage brought bookings and imitators. Independent farms spread the activity, and Morse reported $160,000 in first-year revenue.

Google searchesMay ’16AugOctFeb ’17JunOctApr ’18AugJul ’19May ’20NovPeakRetailPressTVOpen webFacebookReddit
RetailPressTVOpen webFacebookReddit

13 more events on this chart

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Timeline (16)

  1. July 2016

    Heather Davis / Lainey Morse precursor · Jul 2016

    Heather Davis suggested holding yoga classes at Morse’s farm during a children’s birthday party.[1]

    How One Oregonian Accidentally Became an International Goat Yoga Mogul
    Open the first post ↗

  2. August 2016

    Lainey Morse / Heather Davis seed · Aug 13 ’16

    Morse and Davis held the first public goat yoga class at No Regrets Farm in Albany, Oregon.[2][3][4]

    The Lady Behind the Goat Yoga Craze - The Corvallis Advocate

  3. Modern Farmer press · Aug 29 ’16

    Modern Farmer published Morse’s class photos and described attendees travelling from Portland.[5][1]

    Goat Yoga: It's Yoga ... With Goats! - Modern Farmer
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 2 numbers
  2. 2026-10-15Added: 16 events, 20 sources · Score 40
Origin
Seeded
Sector
Health & fitness
Region
US
Jenness Farm derivative reported reach, approximate
71.5M
As of Mar 16, 2018 · Facebook · Self-reported · Jenness Farm
Evidence
Grade B

Spread the same way

Scientific 7-Minute Workout

Press · 2013

72
The guided workout screen in Stuart Hall's derivative app.

$10K revenue

Baby Yoda

X · 2019

66
Original concept art. #TheMandalorian

9.3K sold

Coffee in a Cone

Retail · 2016

24
Latte art in chocolate-lined waffle cones sold by Bluestone Lane.

50M impressions

Running Flan Club

Open web · 2024

14
Running Flan Club on Instagram: "Beaucoup de nouveaux ET beaux sourires sur cette édition #9 du RFC, encore merci 👻 On a le cœur tout plein de flans et on a hâte de vous revoir samedi prochain 🫶🏼…

New cases, every week

How the next thing spread, the week it does.

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Google searchesMay ’16AugOctFeb ’17JunOctApr ’18AugJul ’19May ’20NovPeakRetailPressTVOpen webFacebookReddit
RetailPressTVOpen webFacebookReddit

13 more events on this chart

Join free to see them

  1. July 2016

    Heather Davis / Lainey Morse precursor · Jul 2016

    Heather Davis suggested holding yoga classes at Morse’s farm during a children’s birthday party.[1]

    How One Oregonian Accidentally Became an International Goat Yoga Mogul
    Open the first post ↗

  2. August 2016

    Lainey Morse / Heather Davis seed · Aug 13 ’16

    Morse and Davis held the first public goat yoga class at No Regrets Farm in Albany, Oregon.[2][3][4]

    The Lady Behind the Goat Yoga Craze - The Corvallis Advocate

  3. Modern Farmer press · Aug 29 ’16

    Modern Farmer published Morse’s class photos and described attendees travelling from Portland.[5][1]

    Goat Yoga: It's Yoga ... With Goats! - Modern Farmer

  1. platform jump · Sep 2016

  2. commercial · Oct 25 ’16

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Why it worked

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