Eyepatch-Gate
Moment · 2026 · Notable
Three brands' matching eye-patch grinders drew joke replies; Huda's video got 6.9M views.
Spread Score
How it worksNumbers
- Views on Huda Beauty's response video (one derivative, Sept. 25)
- 6.9M
- As of Sep 25, 2026 · Instagram · The Business of Fashion
- Seed to peak
- 5 days
- Sep 20 ’26 to Sep 25 ’26
- Platforms
- 3
- Started on Instagram
- Origin
- Organic
- Beauty & personal care
How it spread
Trace the originFenty Skin teased grinder-packaged eye patches on September 17, 2026, and by September 20 creators were comparing them with Glow Recipe's. Fenty, Glow Recipe and Huda Beauty answered with joke posts, Burger King and Gillette posted parodies, and trade press covered it.
12 more events on this chart
Join free to see themTimeline (15)
September 2026
Fenty Skin precursor · Sep 17 ’26
Fenty Skin teased its Dew N Plump Fresh-Sliced Hydrogel Eye Patches.[2]
The Lipstick Lesbians seed · Sep 20 ’26
By September 20, The Lipstick Lesbians had a Glow Recipe package and compared it with Fenty's on Instagram.[1]
Brooke Yoakam (@thebrandblueprint_) platform jump · Sep 21 ’26
Brooke Yoakam posted an investigation of three brands launching similar patches.[8]
Changelogupdated Oct 16 ’26
- Added 1 event · Revised 1 event · Added 1 source · Score 40 → 47
- Added: 13 events, 12 sources · Score 40
Spread the same way
New cases, every week
How the next thing spread, the week it does.