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Library/Campaign/Gymkhana 2022: Vacation Shred
Grade B13 sourcesHIS-00840

Gymkhana 2022: Vacation Shred

Campaign · 2022 · Niche

34Editable slideCertificate

Travis Pastrana's Subaru Gymkhana film passed 2 million YouTube views in under 24 hours.

Original · Hoonigan / Subaru of America (Travis Pastrana)
[HOONIGAN] Gymkhana 2022: Travis Pastrana Goes BERSERK in Florida in a 862HP Subaru Wagon
Hoonigan on YouTube
Travis Pastrana Takes Over Fort Lauderdale for Wild Video
Heavy
Shooting Gymkhana 2022 was a scramble
Motor Authority

Spread Score

How it works
Reach46Contagion35Breadth10Velocity65Longevity1134

Numbers

YouTube views claimed in Subaru's 2026 licensing deck
27M
YouTube · Self-reported · Subaru Corporation, Licensing Opportunities 2026
Seed to peak
same day
Dec 6 ’22 to Dec 6 ’22
Platforms
3
Started on YouTube
Origin
Seeded
Auto & mobility

Mechanics

  • Real-world spectaclePrimary
  • Press loop

How it spread

Trace the origin

Vacation Shred gave enthusiasts specific moments to recommend. Grassroots Motorsports users shared the film on release day, discussed the El Camino scene and sought suspension details. This documents scene-level recommendations beyond publisher coverage.

Google searchesNov ’22DecJan ’23FebMarAprPeakYouTubePressOpen web
YouTubePressOpen web

5 more events on this chart

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Timeline (8)

  1. December 2022

    Subaru of America / Hoonigan seed · Dec 6 ’22

    Subaru and Hoonigan released Vacation Shred, the second Travis Pastrana Gymkhana video.[1]

    [HOONIGAN] Gymkhana 2022: Travis Pastrana Goes BERSERK in Florida in a 862HP Subaru Wagon
    Open the first post ↗

  2. Car and Driver, MotorTrend, Heavy peak · Dec 6 ’22

    Car and Driver, MotorTrend and Heavy covered the film on release day, including jumps over a bridge and a helicopter.[3][4][8]

  3. Yokohama, Pit Viper, Monster Jam commercial · Dec 6 ’22

    Heavy reported Yokohama, Pit Viper and Monster Jam supported the film, with prominent Black Rifle Coffee logos.[8][9]

    Travis Pastrana Takes Over Fort Lauderdale for Wild Video
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event · Added 1 source · Score 44 → 34
  2. 2026-10-15Added: 6 events, 11 sources · Score 44
Origin
Seeded
Sector
Auto & mobility
Region
US
YouTube views claimed in Subaru's 2026 licensing deck
27M
YouTube · Self-reported · Subaru Corporation, Licensing Opportunities 2026
Evidence
Grade B

Spread the same way

Hyundai: A Message to Space

YouTube · 2015

56
Hyundai : A Message to Space

70M views

Husqvarna: DOOM Mowers

YouTube · 2023

53
HUSQVARNA x DOOM

3.8B impressions

Jake and the Kelces

X · 2023

53
In my red era with Mama MaAuto

2.6B impressions

LEGO Technic McLaren P1: The Ultimate Challenge

YouTube · 2024

53
The Ultimate Challenge with Lando Norris | LEGO Technic

15B impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesNov ’22DecJan ’23FebMarAprPeakYouTubePressOpen web
YouTubePressOpen web

5 more events on this chart

Join free to see them

  1. December 2022

    Subaru of America / Hoonigan seed · Dec 6 ’22

    Subaru and Hoonigan released Vacation Shred, the second Travis Pastrana Gymkhana video.[1]

    [HOONIGAN] Gymkhana 2022: Travis Pastrana Goes BERSERK in Florida in a 862HP Subaru Wagon
    Open the first post ↗

  2. Car and Driver, MotorTrend, Heavy peak · Dec 6 ’22

    Car and Driver, MotorTrend and Heavy covered the film on release day, including jumps over a bridge and a helicopter.[3][4][8]

  3. Yokohama, Pit Viper, Monster Jam commercial · Dec 6 ’22

    Heavy reported Yokohama, Pit Viper and Monster Jam supported the film, with prominent Black Rifle Coffee logos.[8][9]

    Travis Pastrana Takes Over Fort Lauderdale for Wild Video

  1. platform jump · Dec 6 ’22

  2. platform jump · Dec 6 ’22

Join free to see the other 5 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 3 sourced numbers and 13 sources. Start with a free account.

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