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Library/Campaign/Dr. Squatch Body Wash Genie
Grade B19 sourcesHIS-00862

Dr. Squatch Body Wash Genie

Campaign · 2024 · Niche

33Editable slideCertificate

A fan repost of Sydney Sweeney’s body wash campaign reached 7.3 million views on X.

Sweeney NEWS

@sweeneyarchives · Oct 1, 2024

Sydney Sweeney for Dr. Squatch.

29K296
Post · @sweeneyarchives on X
Sydney Sweeney granted men wishes for natural body wash in Dr. Squatch’s Guys Only Want One Thing spot.
Dr. Squatch on YouTube, via Wayback Machine
The 2025 Creative 100 Are Setting the Cultural Agenda
Adweek
Sydney Sweeney for Dr. Squatch.
@sweeneyarchives on X
Sydney Sweeney on Instagram: "For my dirty little boys out there, upgrade to Dr. Squatch Natural Body Wash. For men who prefer natural. 🌲 @sydney_sweeney"
Sydney Sweeney on Instagram
Dr. Squatch | Sydney's Bathwater Bliss
The One Club / advertiser-submitted entry
Dr. Squatch taps Sydney Sweeney to announce new category expansion
Glossy
Sydney Sweeney Stars In Dr. Squatch Body Wash Campaign
Maxim
Sydney Sweeney Shares Message for 'Dirty Little Boys' in Suggestive Video
Suggest
Sydney Sweeney Ad Features Her In A Bathtub, Is Marketing 101: WATCH
OutKick
Sydney Sweeney Gets Naked In A Very Suggestive (And ’Dirty’) Ad
Uproxx
ONLY EDIT DATE
Socially Powerful

Spread Score

How it works
Reach47Contagion35Breadth40Velocity0Longevity2733

Numbers

X fan repost only; live rounded counter; derivatives uncounted
7.3M
As of Oct 15, 2026 · X · Sweeney NEWS / X
Seed to peak
1 day
Oct 1 ’24 to Oct 2 ’24
Platforms
8
Started on YouTube
Origin
Mixed
Beauty & personal care

Mechanics

  • Transgression
  • Platform jump
  • Press loopPrimary
  • Controversy
  • Pairing

How it spread

Trace the origin

Dr. Squatch launched three Genie sketches and a separate bathtub execution. Its media plan targeted users and purchasers, including women. Fan reposts and forums discussed the ads; Teen Vogue reframed the bathtub through Euphoria. Bathwater requests later led to a separate soap.

Google searchesSep ’24OctNovJan ’25MarMayJunPeakYouTubePressXInstagramRetailTVRedditOpen web
YouTubePressXInstagramRetailTVRedditOpen web

12 more events on this chart

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Timeline (15)

  1. October 2024

    Dr. Squatch seed · Oct 1 ’24

    Dr. Squatch released its first Body Wash Genie campaign assets across its social channels.[1][2][3]

    Sydney Sweeney Stars In Dr. Squatch Body Wash Campaign
    Open the first post ↗

  2. Marketing Dive press · Oct 1 ’24

    Described three Genie sketches, a planned bathtub ad with an 800-number cue, and women as intended purchasers.[2][1]

  3. @sweeneyarchives platform jump · Oct 1 ’24

    A Sweeney fan account reposted the campaign video on X.[4]

    Sydney Sweeney for Dr. Squatch.
Origin
Mixed
Sector
Beauty & personal care
Region
US
X fan repost only; live rounded counter; derivatives uncounted
7.3M
As of Oct 15, 2026 · X · Sweeney NEWS / X
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesSep ’24OctNovJan ’25MarMayJunPeakYouTubePressXInstagramRetailTVRedditOpen web
YouTubePressXInstagramRetailTVRedditOpen web

12 more events on this chart

Join free to see them

  1. October 2024

    Dr. Squatch seed · Oct 1 ’24

    Dr. Squatch released its first Body Wash Genie campaign assets across its social channels.[1][2][3]

    Sydney Sweeney Stars In Dr. Squatch Body Wash Campaign
    Open the first post ↗

  2. Marketing Dive press · Oct 1 ’24

    Described three Genie sketches, a planned bathtub ad with an 800-number cue, and women as intended purchasers.[2][1]

  3. @sweeneyarchives platform jump · Oct 1 ’24

    A Sweeney fan account reposted the campaign video on X.[4]

    Sydney Sweeney for Dr. Squatch.

  1. peak · Oct 2 ’24

  2. owner response · Oct 2 ’24

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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