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Library/Creator moment/Lyas’s La Watch Party
Grade B20 sourcesHIS-00875

Lyas’s La Watch Party

Creator moment · 2025 · Niche

28Editable slideCertificate

A public runway screening grew into a series that partners claimed earned 34M impressions.

Original · @ly.as0
TikTok video by @ly.as0
@ly.as0 on TikTok
Lyas on Instagram: "i LOVE YOU GUYSSSSSS"
Lyas on Instagram
The Start of a Movement: Behind La Watch Party with Lyas
Karla Otto
La Watch Party with Lyas Medini Kitty Events - LUCIEN PAGES COMMUNICATION - Lefty | The Independents
The Independents
The front row is so last season: Paris Fashion Week becomes a ‘watch party’ for all
AFP via Malay Mail / Newswav
A model walks the runway during the Christian Dior Womenswear Spring/Summer 2026 show as part of Paris Fashion Week
Marie Claire UK

Spread Score

How it works
Reach27ContagionNo data yetBreadth50Velocity3LongevityNo data yet28

Numbers

SS26 official Instagram impressions, agency estimate
34M
As of Oct 28, 2025 · Instagram · Self-reported · Karla Otto
Seed to peak proxy
5 months
Jun 27 ’25 to Dec 2 ’25
Platforms
4
Started on TikTok
Origin
Seeded
Fashion & accessories

Mechanics

  • Maker origin
  • Real-world spectacle
  • Identity badgePrimary
  • Press loop
  • Controversy

How it spread

Trace the origin

Lyas posted a crowd’s reaction to a Dior screening in June. The format expanded to sponsored events in London, Milan and Paris, then New York. Partner agencies claimed 34 million impressions; later editions included live runways and a French tour.

Proxy date; not a directly measured attention peak.

Jul ’25AugOctNovDecFeb ’26MarAprJunAugOctOpen webTikTokInstagramPress
Open webTikTokInstagramPress

13 more events on this chart

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Timeline (16)

  1. June 2025

    Lyas precursor · Jun 27 ’25

    Lyas hosted a public Dior screening at a Paris bar before posting footage of the crowd.[1]

    Open the first post ↗

  2. @ly.as0 seed · Jun 27 ’25

    Lyas posted a recap of the crowd reacting to the Dior screening.[2][1]

    TikTok video by @ly.as0
    903,500 live plays as of 2026-10-15; seed only

  3. @ly.as owner response · Jun 27 ’25

    Lyas shared the gathering on Instagram with the caption “i LOVE YOU GUYSSSSSS”.[3]

    Lyas on Instagram: "i LOVE YOU GUYSSSSSS"
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-15Added: 16 events, 20 sources · Score 28
Origin
Seeded
Sector
Fashion & accessories
Region
FR
SS26 official Instagram impressions, agency estimate
34M
As of Oct 28, 2025 · Instagram · Self-reported · Karla Otto
Evidence
Grade B

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TV · 2024

48
Gojira and Marina Viotti performed “Ah! Ça ira” from the Conciergerie at the Paris Olympics opening ceremony.

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Jul ’25AugOctNovDecFeb ’26MarAprJunAugOctOpen webTikTokInstagramPress
Open webTikTokInstagramPress

13 more events on this chart

Join free to see them

  1. June 2025

    Lyas precursor · Jun 27 ’25

    Lyas hosted a public Dior screening at a Paris bar before posting footage of the crowd.[1]

    Open the first post ↗

  2. @ly.as0 seed · Jun 27 ’25

    Lyas posted a recap of the crowd reacting to the Dior screening.[2][1]

    TikTok video by @ly.as0
    903,500 live plays as of 2026-10-15; seed only

  3. @ly.as owner response · Jun 27 ’25

    Lyas shared the gathering on Instagram with the caption “i LOVE YOU GUYSSSSSS”.[3]

    Lyas on Instagram: "i LOVE YOU GUYSSSSSS"

  1. owner response · Jul 2025

  2. press · Jul 4 ’25

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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