We Trust Leon
Campaign · 2026 · Notable
Porsche reported 3.9 million Instagram views for its reply to Leon’s driving meme.
Spread Score
How it worksNumbers
- Instagram film views; owner total, scope undisclosed
- 3.9M
- As of Mar 10, 2026 · Instagram · Self-reported · Sebastian Schmalz / LinkedIn (campaign participant)
- Seed to peak
- 3 days
- Feb 27 ’26 to Mar 2 ’26
- Platforms
- 5
- Started on YouTube
- Origin
- Mixed
- Auto & mobility
How it spread
Trace the originFans joked that Leon would wreck his Porsche. Porsche answered with a driving-lesson film on February 27, backed by sponsored Dexerto distribution. Gaming forums and press picked it up. Porsche later reported millions of views on YouTube and Instagram.
15 more events on this chart
Join free to see themTimeline (18)
December 2025
r/ResidentEvilCapcom commenters precursor · Dec 12 ’25
Players joked that Leon would crash his Porsche after the partnership reveal.[1]
NME precursor · Dec 16 ’25
NME reported fans questioning the Porsche crossover and Leon’s record of crashing cars.[2]
February 2026
Porsche / Capcom precursor · Feb 19 ’26
The partnership’s physical Cayenne Turbo GT show car made its public debut in Los Angeles.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.