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Library/Product/Charlotte Tilbury Beautiful Skin Cream Bronzer
Grade B11 sourcesHIS-00914

Charlotte Tilbury Beautiful Skin Cream Bronzer

Product · 2022 · Niche

38Editable slideCertificate

GMA reported 600 million TikTok views for Charlotte Tilbury's cream bronzer.

Beautiful Skin Sun-Kissed Glow Bronzer in Medium on Charlotte Tilbury's product page
Charlotte Tilbury
Charlotte Tilbury's cream bronzer made my skin glow for more than 12 hours
Good Morning America / ABC News
Launch List: The Best Makeup Launching in May | NewBeauty
NewBeauty
TikTok is obsessed with this cream bronzer from Charlotte Tilbury
RUSSH
Glossy x Launchmetrics Research: Benefit Hoola Bronzer still a fan favorite 22 years later
Glossy

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity69Longevity2338

Numbers

VIP launch-day sales rate
1 / 30 sec
Global VIP launch · May 17, 2022 · Brand claim · Self-reported · Charlotte Tilbury
Seed to peak
6 weeks
May 17 ’22 to Jun 28 ’22
Platforms
4
Started on Retail
Origin
Seeded
Beauty & personal care

Mechanics

  • Sell-out loopPrimary
  • Press loop
  • Platform jump

How it spread

Trace the origin

The launch combined celebrity exposure with creator tests of shade, blending and finish. Hypebae embedded Mikayla Nogueira, Nena Schuurmans, Leah Janae and Elizabeth’s Medium-shade try-on. RUSSH carried the review cluster into shopping coverage.

Google searchesMay ’22JunJulAugOctDecMar ’23MayPeakPressRetailRedditTikTok
PressRetailRedditTikTok

8 more events on this chart

Join free to see them

Timeline (11)

  1. May 2022

    Blake Lively precursor · May 2 ’22

    Allure reported Blake Lively wore the new bronzer at the Met Gala before its launch.[3]

    Open the first post ↗

  2. Charlotte Tilbury seed · May 17 ’22

    Charlotte Tilbury opened VIP launch-day sales of its first cream bronzer.[2][6][11]

  3. Charlotte Tilbury commercial · May 17 ’22

    The brand said one bronzer sold every 30 seconds on launch day.[2]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 event · Added 1 source
  2. 2026-10-15Added: 11 events, 10 sources · Score 31
Origin
Seeded
Sector
Beauty & personal care
Region
Global
VIP launch-day sales rate
1 / 30 sec
Global VIP launch · May 17, 2022 · Brand claim · Self-reported · Charlotte Tilbury
Evidence
Grade B

Spread the same way

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Open web · 2022

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

Kylie Lip Kits

Open web · 2015

54
Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

15K sold

Fenty Beauty Launch

Retail · 2017

53
Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

KVD Good Apple Foundation

Retail · 2021

51
Good Apple foundation balm compacts on red apples, from KVD Beauty’s Feelunique launch release.

666M impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesMay ’22JunJulAugOctDecMar ’23MayPeakPressRetailRedditTikTok
PressRetailRedditTikTok

8 more events on this chart

Join free to see them

  1. May 2022

    Blake Lively precursor · May 2 ’22

    Allure reported Blake Lively wore the new bronzer at the Met Gala before its launch.[3]

    Open the first post ↗

  2. Charlotte Tilbury seed · May 17 ’22

    Charlotte Tilbury opened VIP launch-day sales of its first cream bronzer.[2][6][11]

  3. Charlotte Tilbury commercial · May 17 ’22

    The brand said one bronzer sold every 30 seconds on launch day.[2]

  1. platform jump · May 17 ’22

  2. commercial · May 19 ’22

Join free to see the other 8 events and the full chart. Free, on every case.

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Why it worked

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  1. 1
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Pro opens the playbook, all 3 sourced numbers and 11 sources. Start with a free account.

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