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Library/Campaign/Grand Theft Auto VI Trailer 1
Grade B20 sourcesHIS-00935

Grand Theft Auto VI Trailer 1

Campaign · 2023 · Viral

62Editable slideCertificate

YouTube reported over 93 million views for Rockstar’s trailer in its first day.

Original · Rockstar Games

Rockstar Games

@RockstarGames · Dec 4, 2023

Our trailer has leaked so please watch the real thing on YouTube: youtube.com/watch?v=QdBZY2…

1.1M32.9K
Post · @RockstarGames on X
Clip · Hyundai Motorsport on YouTube
Grand Theft Auto VI Trailer 1
TechCrunch
'GTA 6' to get first trailer Dec. 5
UPI
Grand Theft Auto VI Trailer 1
Rockstar Games
Take-Two Interactive Software Image
Take-Two Interactive
US-TECHNOLOGY-INTERNET-GAMES-GTA
TIME
Grand Theft Auto VI trailer launch sets new 24-hour record on YouTube
YouTube
Grand Theft Auto VI first look becomes most viewed videogame trailer in 24 hours
Guinness World Records
Grand Test Auto XXIV | Hyundai Rally Team hilariously recreated GTA 6 Trailer
Hyundai Motorsport on YouTube
Tom Petty
Billboard
Why the first Grand Theft Auto 6 trailer might be gaming's biggest marketing moment of 2023
Digiday
GTA 6
GamesRadar+
GTA 6 bikini girl and Hyundai car racer
Dexerto
GTA 6
NME
GTA 6 Vintage Vice City pack
GamesRadar+

Spread Score

How it works
Reach86ContagionNo data yetBreadth60Velocity65Longevity1562

Numbers

Seed only, lower bound; latest sourced snapshot, live counter
268M
As of Nov 11, 2025 · YouTube · NME
Seed to peak proxy
1 day
Dec 4 ’23 to Dec 5 ’23
Platforms
7
Started on YouTube
Origin
Seeded
Gaming

Mechanics

  • Mystery & lore
  • Response chainPrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

A leak brought Rockstar’s first GTA VI trailer forward. Fans discussed it on Reddit and creators posted reactions. The soundtrack gained streams, and Hyundai later recreated the trailer with its rally team.

Proxy date; not a directly measured attention peak.

Google searchesOct ’23NovDecJan ’24AprSepMar ’25AugDecApr ’26JulPeak proxyXYouTubePressRedditOpen webAudioTikTok
XYouTubePressRedditOpen webAudioTikTok

13 more events on this chart

Join free to see them

Timeline (16)

  1. November 2023

    Rockstar Games precursor · Nov 2023

    Rockstar announced that its first trailer would arrive in early December.[1]

    'GTA 6' to get first trailer Dec. 5
    Open the first post ↗

  2. December 2023

    Rockstar Games precursor · Dec 1 ’23

    Rockstar announced a December 5 trailer premiere.[1]

  3. Rockstar Games seed · Dec 4 ’23

    Rockstar released Trailer 1 early after a low-quality copy leaked on X.[2][3][4][5][6]

    US-TECHNOLOGY-INTERNET-GAMES-GTA
Origin
Seeded
Sector
Gaming
Region
US
Seed only, lower bound; latest sourced snapshot, live counter
268M
As of Nov 11, 2025 · YouTube · NME
Evidence
Grade B

Spread the same way

13 Reasons Why

Open web · 2017

66
First-season Netflix key art showing Clay wearing headphones with Hannah behind him.

42.2K sold

IHOb

X · 2018

57
For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb

42.5B impressions

Buster the Boxer

YouTube · 2016

39
John Lewis Christmas Advert 2016 - #BusterTheBoxer

22K sold

Vim Black for Men

Instagram · 2022

38
Is this a joke?

330M impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

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Google searchesOct ’23NovDecJan ’24AprSepMar ’25AugDecApr ’26JulPeak proxyXYouTubePressRedditOpen webAudioTikTok
XYouTubePressRedditOpen webAudioTikTok

13 more events on this chart

Join free to see them

  1. November 2023

    Rockstar Games precursor · Nov 2023

    Rockstar announced that its first trailer would arrive in early December.[1]

    'GTA 6' to get first trailer Dec. 5
    Open the first post ↗

  2. December 2023

    Rockstar Games precursor · Dec 1 ’23

    Rockstar announced a December 5 trailer premiere.[1]

  3. Rockstar Games seed · Dec 4 ’23

    Rockstar released Trailer 1 early after a low-quality copy leaked on X.[2][3][4][5][6]

    US-TECHNOLOGY-INTERNET-GAMES-GTA

  1. owner response · Dec 4 ’23

  2. press · Dec 4 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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Pro opens the playbook, all 12 sourced numbers and 20 sources. Start with a free account.

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