Level Up Challenge
Activity · 2018 · Niche
Fans copied Ciara's Level Up dance; one dad's entry passed 2.7 million views.
Spread Score
How it worksNumbers
- Instagram views of Kenny Thomas's entry
- 2.7M
- As of Aug 6, 2018 · Instagram · The Philadelphia Inquirer
- Seed to milestone
- 6 days
- Jul 18 ’18 to Jul 24 ’18
- Platforms
- 7
- Started on Instagram
- Origin
- Seeded
- Entertainment
How it spread
Trace the originCiara released Level Up on July 18, 2018, and fans posted dance entries the same day. Ciara promoted the #LevelUpChallenge on Instagram and reposted fan videos. Celebrities joined within a week, and a school and hospital staff later took it up.
Documented milestone; not a measured attention peak.
12 more events on this chart
Join free to see themTimeline (15)
July 2018
Ciara precursor · Jul 18 ’18
Ciara released the single and video Level Up, choreographed by Parris Goebel.[10]
#ChurchAlwaysOnBeat (@churchonbeat) seed · Jul 18 ’18
@churchonbeat posted a Level Up challenge entry on Instagram, the earliest entry found.[2]
SyllabusMag (@SyllabusMag) platform jump · Jul 19 ’18
SyllabusMag posted a Level Up challenge entry on X.[2]
Changelogupdated Oct 16 ’26
- Added 1 event · Revised 6 events · Added 1 source · Added 1 number
- Added: 12 events, 13 sources · Score 34
Spread the same way
New cases, every week
How the next thing spread, the week it does.