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Library/Campaign/Merge Mansion: Pedro Pascal
Grade B20 sourcesHIS-00954

Merge Mansion: Pedro Pascal

Campaign · 2023 · Notable

46Editable slideCertificate

A vendor estimated 44K extra monthly US iOS downloads after Pedro Pascal’s ads.

Original · re-upload by gva creator

tarrin

@hearteyespeeta · Mar 17, 2023

idk how merge mansion was able to get pedro to be in all their ads but they knew exactly what they had to do to up their sales and i respect the hustle x.com/Mergemansion/s…

350
Post · @chiefjopper on X
Clip · Danny Gonzalez on YouTube
A Twisted Game, a mockumentary ad with Pedro Pascal as Detective Tim Rockford.
Metacore / Reaktor / Bacon / Martin Werner on YouTube, via Wayback Machine
Merge Mansion
Reaktor
MARTIN WERNER
Bacon
Metacore Celebrated Merge Mansion Update Launch at Paramour Estate Event With Pedro Pascal and Guests - Gameindustry.com
Metacore release via Gameindustry.com
Unlocking Merge Mansion | Case Study | Jack Morton
Jack Morton
Merge Mansion ft. Pedro Pascal
R&CPMK
Pedro Pascal
The Hollywood Reporter
Merge Mansion’s Viral Ad Campaigns - Liquid & Grit
Liquid & Grit
FCB New York Wins 14 Gold Pencils In The One Show 2024
The One Club
Metacore / Merge Mansion | Unlocking Merge Mansion
The One Club
Pedro Pascal In A Terrible Game Ad
Danny Gonzalez on YouTube
Merge Mansion - A Twisted Game
Bacon on Vimeo
Pedro Pascal Stars In Mysterious New Merge Mansion Short
Game Informer
Pedro Pascal’s Appearance in the Latest Merge Mansion Ads Is Confusing Yet Fascinating
Her Campus / FSU
Pedro Pascal’s 'Merge Mansion' Ads Actually Make Total Sense
Refinery29
Detective Pedro Pascal Investigates Grandma in MERGE MANSION Ads
Nerdist

Spread Score

How it works
Reach60Contagion35Breadth40Velocity65Longevity2146

Numbers

Integrated campaign impressions claimed in award entry; overlaps subtotals
1B
Self-reported · The One Club
Seed to peak proxy
1 day
Mar 10 ’23 to Mar 11 ’23
Platforms
6
Started on YouTube
Origin
Mixed
Gaming

Mechanics

  • Mystery & lorePrimary
  • Platform jump
  • Press loop
  • Real-world spectacle
  • Newsjacking

How it spread

Trace the origin

Metacore cast Pedro Pascal as a detective in three ads. Fans discussed them on Reddit and X; a mansion event and creator videos followed. Agencies claimed large reach, while Liquid & Grit estimated a monthly US iOS download increase that faded within a month.

Proxy date; not a directly measured attention peak.

Google searchesFeb ’23MarAprMayJunJulOctJan ’24AprJunPeak proxyYouTubePressRedditOpen webXApp stores
YouTubePressRedditOpen webXApp stores

11 more events on this chart

Join free to see them

Timeline (14)

  1. March 2023

    Metacore / Merge Mansion seed · Mar 10 ’23

    Metacore released A Twisted Game, with Pedro Pascal investigating Grandma Ursula.[1][2][10][20]

    MARTIN WERNER
    Open the first post ↗

  2. Mobilegamer.biz press · Mar 10 ’23

    Mobilegamer.biz interviewed Metacore about using Pascal to reach audiences beyond game media.[2]

  3. r/Pedro_Pascal readers platform jump · Mar 11 ’23

    Pascal fans discussed the ad and said they had not known Merge Mansion was a game.[3]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 2 numbers · Score 44 → 46
  2. 2026-10-15Added: 14 events, 20 sources · Score 44
Origin
Mixed
Sector
Gaming
Region
Global
Integrated campaign impressions claimed in award entry; overlaps subtotals
1B
Self-reported · The One Club
Evidence
Grade B

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Just One Cornetto (ReMAXed)

Instagram · 2026

62
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

Heinz: #FindTheKetchupBoatGuy

Instagram · 2023

53
Heinz on Instagram: "To whoever finds this message, We need your help tracking down an amazing man with an amazing story. You may remember Elvis Francois as the brave sailor who survived on nothing…

3.7B impressions

Husqvarna: DOOM Mowers

YouTube · 2023

53
HUSQVARNA x DOOM

3.8B impressions

Jake and the Kelces

X · 2023

53
In my red era with Mama MaAuto

2.6B impressions

New cases, every week

How the next thing spread, the week it does.

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Free account, every case's full spread.

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Google searchesFeb ’23MarAprMayJunJulOctJan ’24AprJunPeak proxyYouTubePressRedditOpen webXApp stores
YouTubePressRedditOpen webXApp stores

11 more events on this chart

Join free to see them

  1. March 2023

    Metacore / Merge Mansion seed · Mar 10 ’23

    Metacore released A Twisted Game, with Pedro Pascal investigating Grandma Ursula.[1][2][10][20]

    MARTIN WERNER
    Open the first post ↗

  2. Mobilegamer.biz press · Mar 10 ’23

    Mobilegamer.biz interviewed Metacore about using Pascal to reach audiences beyond game media.[2]

  3. r/Pedro_Pascal readers platform jump · Mar 11 ’23

    Pascal fans discussed the ad and said they had not known Merge Mansion was a game.[3]

  1. peak proxy · Mar 11 ’23

  2. owner response · Mar 17 ’23

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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