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Library/Campaign/Will It Blend?
Grade B12 sourcesHIS-01001

Will It Blend?

Campaign · 2006 · Niche

11Editable slideCertificate

Blendtec reported 219 million views for its continuing demonstration series.

Original · Blendtec
Will It Blend? - Marbles
Blendtec's Will It Blend? on YouTube
Q&A with Tom Dickson - Part 2
Blendtec
Orem blender company spins success with Web viral video
The Salt Lake Tribune
Will It Blend? | Know Your Meme
Know Your Meme

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth20Velocity0LongevityNo data yet11

Numbers

Continuing-series views
219M
Cumulative · Owner report Jan 4, 2013 · Self-reported · Blendtec
Peak date
Week of Apr 5, 2010
Oct 30 ’06 to Week of Apr 5, 2010
Platforms
4
Started on YouTube
Origin
Seeded
Home & lifestyle

Mechanics

  • Maker originPrimary
  • Real-world spectacle
  • Platform jump
  • Press loop
  • Underdog

How it spread

Trace the origin

Blendtec made destructive product tests into episodes viewers could help program. Jose Castillo’s November 2006 post linked the videos and a blog accepting object suggestions, crediting Scoble. Gadget episodes later supplied fresh material for technology coverage.

Dates use the stated precision; chart positions are date anchors.

Aug ’06NovFeb ’07MaySepApr ’08JulJun ’09May ’10Jun ’11Jul ’12Mar ’13YouTubeOpen webPressTV
YouTubeOpen webPressTV

8 more events on this chart

Join free to see them

Timeline (11)

  1. October 2006

    Blendtec seed · Oct 30 ’06

    Blendtec published Marbles, the first Will It Blend? episode.[1][2]

    Will It Blend? - Marbles
    Open the first post ↗

  2. November 2006

    Blendtec employees platform jump · Nov 2006

    Employees shared the campaign website on their blogs after receiving its link.[3]

  3. Blendtec commercial · Week of Nov 6, 2006

    The launch videos drew 6 million views within about a week, according to company accounts.[4][5][6]

    Q&A with Tom Dickson - Part 2
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 event
  2. 2026-10-15Added: 10 events, 11 sources · Score 11
Origin
Seeded
Sector
Home & lifestyle
Region
US
Continuing-series views
219M
Cumulative · Owner report Jan 4, 2013 · Self-reported · Blendtec
Evidence
Grade B

Spread the same way

Dollar Shave Club launch video

YouTube · 2012

50
DollarShaveClub.com - Our Blades Are F***ing Great

10M views

BMW iX Flow color-changing clip

X · 2022

49
This color changing @BMWUSA #iX is wild! It’s apparently very temperature sensitive so they have a backup in a trailer in case this one gets too hot / cold

Nike Breaking2 Race

YouTube · 2017

47
Nike’s live broadcast of its attempt to run a marathon below two hours at Monza.

30M impressions

Exploding Kittens Kickstarter campaign

Open web · 2015

43
Official Kickstarter pitch image showing the red cards, kitten and campaign title.

460K sold

New cases, every week

How the next thing spread, the week it does.

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Aug ’06NovFeb ’07MaySepApr ’08JulJun ’09May ’10Jun ’11Jul ’12Mar ’13YouTubeOpen webPressTV
YouTubeOpen webPressTV

8 more events on this chart

Join free to see them

  1. October 2006

    Blendtec seed · Oct 30 ’06

    Blendtec published Marbles, the first Will It Blend? episode.[1][2]

    Will It Blend? - Marbles
    Open the first post ↗

  2. November 2006

    Blendtec employees platform jump · Nov 2006

    Employees shared the campaign website on their blogs after receiving its link.[3]

  3. Blendtec commercial · Week of Nov 6, 2006

    The launch videos drew 6 million views within about a week, according to company accounts.[4][5][6]

    Q&A with Tom Dickson - Part 2

  1. first amplifier · Nov 20 ’06

  2. press · Feb 11 ’07

Join free to see the other 8 events and the full chart. Free, on every case.

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Why it worked

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