Grade B12 sourcesHIS-01004
Dollar Shave Club launch video
Campaign · 2012 · Notable
A $4,500 founder-led razor-subscription video spread from YouTube to Reddit.
Spread Score
How it worksNumbers
- Original upload only, June lower bound
- 10M
- As of Jun 9, 2013 · YouTube · Los Angeles Business Journal
- Peak date
- Week of Mar 13, 2012
- Mar 6 ’12 to Week of Mar 13, 2012
- Platforms
- 5
- Started on YouTube
- Origin
- Seeded
- Beauty & personal care
How it spread
Trace the originDubin’s warehouse pitch led toward a launch site designed for purchase. Contractor Interactivism identifies a quiz, signup, checkout and referral program in its 2012 work. Press and Reddit carried the film; later television buying was a separate acquisition channel.
Dates use the stated precision; chart positions are date anchors.
9 more events on this chart
Join free to see themTimeline (12)
Spread the same way
New cases, every week
How the next thing spread, the week it does.