IKEA Bookbook
Campaign · 2014 · Niche
An Apple-style catalogue parody passed nine million views in its first week.
Spread Score
How it worksNumbers
- Video views reported in TIME year-end article
- 12M
- As of Dec 2, 2014 · YouTube · TIME
- Milestone date
- Week of Sep 12, 2014
- Sep 3 ’14 to Week of Sep 12, 2014
- Platforms
- 3
- Started on Open web
- Origin
- Mixed
- Home & lifestyle
Mechanics
How it spread
Trace the originIKEA Singapore presented its paper catalogue as an Apple-style launch. The film ran with newspaper, radio, cinema and outdoor support. A creator portfolio preserves PR mailers; contemporary reporting described a planned XXL edition for fans and contests.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
3 more events on this chart
Join free to see themTimeline (6)
September 2014
Campaign organizer seed · Sep 3 ’14
IKEA’s Bookbook catalogue parody appeared online and received TIME coverage.[2]
shots press · Sep 8 ’14
shots credited BBH Singapore and Freeflow Productions for the film.[4]
Campaign organizer milestone · Week of Sep 12, 2014
Marketing-Interactive reported more than nine million views in about a week.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.