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Library/Activity/Rice Bucket Challenge
Grade B7 sourcesHIS-01104

Rice Bucket Challenge

Activity · 2014 · Niche

20Editable slideCertificate

A rice-donation nomination chain drew over 35,000 Facebook page likes in its first week.

Rice donation and rice bucket pictured in contemporary 2014 challenge coverage
NDTV / Rice Bucket Challenge

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth20VelocityNo data yetLongevityNo data yet20

Numbers

Campaign Facebook page likes
>35K
One page · Reported Aug 26, 2014 · Facebook · TIME
Seed to milestone
5 days
Aug 23 ’14 to Aug 28 ’14
Platforms
4
Started on Facebook
Origin
Organic
Politics & civic

Mechanics

  • ChallengePrimary
  • Response chain
  • Newsjacking

How it spread

Trace the origin

An Indian journalist adapted the Ice Bucket Challenge into a photographed rice donation. Participants tagged friends to repeat it, and news coverage carried the format abroad. Page likes grew quickly, while participation totals remained founder estimates.

Documented milestone; not a measured attention peak.

Sep ’14FacebookPressYouTubeOpen web
FacebookPressYouTubeOpen web

5 more events on this chart

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Timeline (8)

  1. August 2014

    Manju Latha Kalanidhi seed · Aug 23 ’14

    Created the Rice Bucket Challenge page with a donation-and-nomination format.[1][4]

  2. NDTV press · Aug 24 ’14

    Covered the rice-donation adaptation and embedded participant posts.[2]

  3. TIME press · Aug 26 ’14

    Reported more than 35,000 page likes and explained how to nominate others.[3]

Origin
Organic
Sector
Politics & civic
Region
IN
Campaign Facebook page likes
>35K
One page · Reported Aug 26, 2014 · Facebook · TIME
Evidence
Grade B

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How the next thing spread, the week it does.

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Sep ’14FacebookPressYouTubeOpen web
FacebookPressYouTubeOpen web

5 more events on this chart

Join free to see them

  1. August 2014

    Manju Latha Kalanidhi seed · Aug 23 ’14

    Created the Rice Bucket Challenge page with a donation-and-nomination format.[1][4]

  2. NDTV press · Aug 24 ’14

    Covered the rice-donation adaptation and embedded participant posts.[2]

  3. TIME press · Aug 26 ’14

    Reported more than 35,000 page likes and explained how to nominate others.[3]

  1. platform jump · Aug 26 ’14

  2. owner response · Aug 27 ’14

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Why it worked

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