Why This Kolaveri Di: the recording-room video
Music · 2011 · Niche
A Tanglish studio video passed 25 million YouTube views within a month.
Spread Score
How it worksNumbers
- Original video views within one month, lower bound
- 25M
- YouTube · Google India
- Seed to milestone
- 8 days
- Nov 16 ’11 to Nov 24 ’11
- Platforms
- 4
- Started on YouTube
- Origin
- Seeded
- Entertainment
How it spread
Trace the originSony released a recording-room performance after an earlier leak. Fans discussed its Tamil-English phrasing, while the label promoted it across Facebook pages. Rewrites and an English R&B cover carried the song beyond the original film audience.
Documented milestone; not a measured attention peak.
5 more events on this chart
Join free to see themTimeline (8)
October 2011
Tamil-film fans precursor · Oct 31 ’11
A fan alerted the filmmakers to a leaked song upload before the official studio video.[2]
November 2011
Amitabh Bachchan / MTV India platform jump · Nov 23 ’11
Mint dates Bachchan’s endorsement and MTV play to the day before the measured November 24 Twitter-window peak.[2]
Spread the same way
New cases, every week
How the next thing spread, the week it does.