Squid Game (season 1)
Series · 2021 · Viral
Netflix reported 142 million households sampled the Korean survival drama at launch.
Spread Score
How it worksNumbers
- Red Light, Green Light sound videos, reported lower bound
- 200K
- As of Sep 30, 2021 · TikTok · The Independent
- Observed peak date
- Week of Oct 7, 2021
- Sep 17 ’21 to Week of Oct 7, 2021
- Platforms
- 8
- Started on Open web
- Origin
- Mixed
- Entertainment
How it spread
Trace the originNetflix released Squid Game in September 2021. TikTok users replayed its games while brands adapted its imagery. Candy and costume demand followed. Wikipedia attention peaked in early October; YouTube recreations and Emmy wins extended the season's afterlife.
Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
August 2021
Netflix precursor · Aug 11 ’21
Netflix announced the release date and unveiled a teaser poster and pre-teaser trailer.[1]
September 2021
Netflix Korea precursor · Sep 5 ’21
Netflix Korea opened a promotional replica set at Seoul's Itaewon Station.[2]
Join free to see the other 13 events and the full chart. Free, on every case.
Spread the same way
New cases, every week
How the next thing spread, the week it does.