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Library/Film/M3GAN
Grade A26 sourcesHIS-01194

M3GAN

Film · 2022 · Viral

62Editable slideCertificate

A trailer dance became a meme before M3GAN opened to $30.4 million domestically.

Trailer · Universal Pictures on YouTube

M3GAN 2.0

@meetM3GAN · Oct 11, 2022

hi, i'm #M3GAN. your new best friend. ❤️ this tweet to chat with me. see u in theaters jan 13.

87K3.1K
Post · @meetM3GAN on X
M3GAN: poster
Wikipedia (non-free, fair use)
M3GAN | Universal Pictures At Home
Universal Pictures (distributor); Blumhouse and Atomic Monster (producers)
hi, i'm #M3GAN. your new best friend. ❤️ this tweet to chat with me. see u in theaters jan 13.
@meetM3GAN on X
The story behind M3GAN's iconic TikTok dance sequence
SYFY WIRE / NBCUniversal
M3GAN, the doll, in a still from the film
Variety
M3GAN Premiere Los Angeles
The Hollywood Reporter
How 'M3GAN' became a hit at the box office.
Deadline
Box Office: 'M3GAN' Has $26M Opening, 'Avatar: Way of Water' Crossing $500M
Deadline
M3GAN, Megan
Deadline
SNL spoofs 'Avatar: The Way of Water' and 'M3GAN'
Deadline
Watch M3GAN (2022) Streaming Online | Peacock
Peacock
M3GAN cosplayer at WonderCon, March 26, 2023; CC BY-SA 2.0
Gage Skidmore
M3GAN Dancing | Know Your Meme
Know Your Meme
M3GAN, (aka MEGAN), from left: Amie Donald as M3gan (voice: Jenna Davis), Violet McGraw, 2023. © Universal Pictures / Courtesy Everett Collection
IndieWire

Spread Score

How it works
Reach75Contagion35Breadth100Velocity52Longevity2862

Numbers

Worldwide lifetime theatrical gross; live table
$181.8M
As of Oct 22, 2026 · The Numbers
Seed to observed peak
3 weeks
Dec 23 ’22 to Jan 11 ’23
Platforms
6
Started on Box office
Leverage
15×
$181.8M on $12M budget

Mechanics

  • Remixable templatePrimary
  • Real-world spectacle
  • Platform jump
  • Press loop
  • Mascot persona

How it spread

Trace the origin

The trailer’s dance drew song swaps and TikTok recreations before the film opened. Universal extended it with lookalike dancers, character accounts and paid placements. The US/Canada opening reached $30.4 million; worldwide theatrical receipts reached $181.8 million.

Observed peak within the documented measurement window; not an all-time maximum.

Wikipedia views · Google searchesOct ’22NovJan ’23FebAprJulOctMar ’24JulNovObserved peakXTikTokPressBox officeTVOpen web
XTikTokPressBox officeTVOpen web

13 more events on this chart

Join free to see them

Timeline (16)

  1. October 2022

    Universal Pictures / @meetM3GAN precursor · Oct 11 ’22

    Universal posted the first trailer, including M3GAN’s hallway dance.[1][2][3]

    M3GAN, the doll, in a still from the film
    Open the first post ↗

  2. @imirregulargirl / @iwishyouwoulds precursor · Oct 11 ’22

    Users set the hallway dance to Beyoncé and Taylor Swift songs.[4][5]

    M3GAN Dancing | Know Your Meme

  3. @lone.editsxx / @unpaulished precursor · Oct 11 ’22

    TikTok users posted soundtrack edits and performed versions of the dance.[4][5]

  1. precursor · Oct 21 ’22

  2. precursor · Dec 7 ’22

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Why it worked

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Pro opens the playbook, all 13 sourced numbers and 26 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
US
Worldwide lifetime theatrical gross; live table
$181.8M
As of Oct 22, 2026 · The Numbers
Evidence
Grade A

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New cases, every week

How the next thing spread, the week it does.