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Library/Series/Bridgerton (season 1)
Grade B22 sourcesHIS-01196

Bridgerton (season 1)

Series · 2020 · Viral

60Editable slideCertificate

Netflix reported 82 million households as Bridgerton spread into fan songs and book sales.

Trailer · Netflix on YouTube

Netflix

@netflix · Jan 13, 2021

Absolutely blown away by the Bridgerton musical playing out on TikTok Standing ovation for @abigailbarloww & @nick_t_daly

11.4K246
Post · @netflix on X
Clip · Mina Le on YouTube
Clip · TikTok
Clip · Emily Bear on YouTube
BRIDGERTON (L to R) REGƒ-JEAN PAGE as SIMON BASSET and PHOEBE DYNEVOR as DAPHNE BRIDGERTON in episode 102 of BRIDGERTON Cr. LIAM DANIEL/NETFLIX © 2020
Variety
Bridgerton | Official Trailer | Netflix
Netflix on YouTube
BRIDGERTON (L to R) FLORENCE HUNT as HYACINTH BRIDGERTON, LUKE NEWTON as COLIN BRIDGERTON, RUTH GEMMELL as LADY VIOLET BRIDGERTON, PHOEBE DYNEVOR as DAPHNE BRIDGERTON, CLAUDIA JESSIE as ELOISE…
Variety
Absolutely blown away by the Bridgerton musical playing out on TikTok Standing ovation for @abigailbarloww & @nick_t_daly
@netflix on X
Bridgerton
Deadline
'Bridgerton': How a Bold Bet Turned Into Our Biggest Series Ever - About Netflix
Netflix
Abigail Barlow performing in 2024; afterlife portrait, not a season-one production image.
Justin Higuchi / CC BY 2.0
Abigail Barlow Emily Bear
Variety
"Burn For You" Music Video - The (unofficial) Bridgerton Musical by Barlow & Bear
Emily Bear on YouTube
Netflix's Hit Series 'Bridgerton' Drives Book Sales
Publishers Weekly

Spread Score

How it works
Reach86Contagion35Breadth60Velocity65Longevity3760

Numbers

Seed to milestone
5 weeks
Dec 25 ’20 to Jan 27 ’21
Platforms
8
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop
  • Controversy
  • Transgression

How it spread

Trace the origin

Netflix launched Bridgerton with paid magazine promotion. It reported a record household audience as readers bought the novels and fans made a TikTok musical. The musical won a Grammy; a paid concert prompted a lawsuit that Netflix later dismissed.

Documented milestone; not a measured attention peak.

Google searchesNov ’20Jan ’21FebJunSepDecMar ’22JunSepMilestoneYouTubePressOpen webTikTokXAudioRetailTV
YouTubePressOpen webTikTokXAudioRetailTV

13 more events on this chart

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Timeline (16)

  1. November 2020

    Netflix precursor · Nov 2 ’20

    Netflix released a teaser built around the identity of gossip writer Lady Whistledown.[1]

    BRIDGERTON (L to R) FLORENCE HUNT as HYACINTH BRIDGERTON, LUKE NEWTON as COLIN BRIDGERTON, RUTH GEMMELL as LADY VIOLET BRIDGERTON, PHOEBE DYNEVOR as DAPHNE BRIDGERTON, CLAUDIA JESSIE as ELOISE…
    Open the first post ↗

  2. December 2020

    Netflix and Bauer Media precursor · Dec 18 ’20

    Netflix bought ads and advertorials in heat, Closer and Grazia before the Christmas premiere.[2]

  3. Netflix and Shondaland seed · Dec 25 ’20

    Netflix released the first season of Bridgerton worldwide.[3][4][5]

  1. backlash · Dec 25 ’20

  2. press · Jan 4 ’21

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Why it worked

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  1. 1
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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

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