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Library/Series/Severance
Grade A22 sourcesHIS-01221

Severance

Series · 2022 · Notable

52Editable slideCertificate

Severance’s season 2 return made it Apple’s most-watched series, the company said.

Trailer · Apple TV on YouTube
Trailer · Apple TV on YouTube

Meg

@megannn_lynne · Jan 22, 2025

Putting a bay leaf in a recipe even though idk what the fuck it does

230.8K504
Post · @megannn_lynne on X
Severance key art: Adam Scott as Mark Scout
Apple TV+ (distributor); Dan Erickson (creator); Fifth Season (studio)
Severance — Official Trailer | Apple TV
Apple TV on YouTube
Severance — Season 2 Official Trailer | Apple TV
Apple TV on YouTube
Apple TV+ unveils teaser trailer for new workplace thriller “Severance,” premiering February 18, 2022
Apple TV Press
Severance season 2 cast
TIME
Apple | Severance - The Cube
The One Club / Apple Marcom entrant submission
Severance cast at the Grand Central pop-up, January 2025
TIME
‘Severance’ Season 1 Recap: What to Know Before Season 2
ScreenCrush
Apple’s workplace thriller “Severance” to return for season two on January 17
Apple TV Press
"The work is mysterious and important" meme frame
@megannn_lynne on X
Mark and Helly embrace in a Lumon hallway
Deadline
Praise Kier! Apple’s workplace thriller “Severance” lands season three renewal
Apple TV Press
Bell Labs Holmdel exterior, used as Lumon’s headquarters; CC BY-SA 2.0.
Lee Beaumont; derivative by MBisanz
Mark on a dark Lumon stairwell, season 2
TIME
'Severance' Has Made Apple Over $200 Million
Parrot Analytics / TheWrap
Glass Lumon office cube at Grand Central Terminal
9to5Mac
'Severance' Sees Over 6.4 Billion Streaming Minutes Across Season 2, According to Nielsen
TheWrap
The Lumon macrodata refinement office
TechCrunch

Spread Score

How it works
Reach79Contagion35Breadth80Velocity0Longevity3652

Numbers

Peak proxy date
Week of Mar 23, 2025
Feb 18 ’22 to Week of Mar 23, 2025
Platforms
7
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Mystery & lorePrimary
  • Real-world spectacle
  • Platform jump
  • Press loop
  • Catchphrase

How it spread

Trace the origin

Severance premiered in 2022 and drew theory discussions on Reddit. Apple staged its cast in a glass office before season two; fans shared memes and built Lumon websites. Apple said the return made it the service’s most-watched series.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesNov ’21Feb ’22AprJulMay ’23Apr ’24DecMar ’25AprJulOctApr ’26Peak proxyYouTubeOpen webRedditTikTokPressXInstagram
YouTubeOpen webRedditTikTokPressXInstagram

13 more events on this chart

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Timeline (16)

  1. December 2021

    Apple TV+ precursor · Dec 16 ’21

    Apple released a teaser and announced the series premiere.[1]

    Apple TV+ unveils teaser trailer for new workplace thriller “Severance,” premiering February 18, 2022
    Open the first post ↗

  2. February 2022

    Apple TV+ / Dan Erickson seed · Feb 18 ’22

    Apple released the first two episodes of Severance.[1][2]

    Severance key art: Adam Scott as Mark Scout

  3. April 2022

    Apple TV+ owner response · Apr 6 ’22

    Apple renewed Severance before the first-season finale.[3]

  1. platform jump · Jul 22 ’22

  2. platform jump · Jan 14 ’25

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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Pro opens the playbook, all 13 sourced numbers and 22 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

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150M impressions

1 / 8

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New cases, every week

How the next thing spread, the week it does.