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Library/Series/Money Heist (La casa de papel)
Grade A21 sourcesHIS-01235

Money Heist (La casa de papel)

Series · 2017 · Viral

61Editable slideCertificate

Netflix said Part 3 of the Spanish heist series reached 34 million households in a week.

Trailer · Netflix on YouTube
Money Heist robbers in red jumpsuits and Dalí masks
Netflix on YouTube
The crew inside the vault
Netflix
Money Heist costumes at a carnival
Euronews
Money Heist event in Rainbow Six Siege
Ubisoft
A Dalí mask in the dirt
Parrot Analytics
Nairobi mural in Cologne, photographed 20 April 2020.
© Raimond Spekking / CC BY-SA 4.0 (via Wikimedia Commons)
Dalí mask illustration, CC0, by cyberscooty via Openclipart.
cyberscooty / CC0
Money Heist cast
Television Academy

Spread Score

How it works
Reach81Contagion65Breadth90Velocity0Longevity3961

Numbers

Observed peak date
Week of Apr 9, 2020
Apr 24 ’17 to Week of Apr 9, 2020
Platforms
4
Started on Box office
Origin
Seeded
Entertainment

Mechanics

  • Underdog
  • Visible in use
  • Identity badge
  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

The series screened for public ticket winners before its Antena 3 debut. Netflix recut it after broadcast ratings declined and called it its most-watched non-English show in 2018. Fans and protest movements adopted its costumes.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesFeb ’17MayOctFeb ’18MaySepFeb ’19AugDecJul ’20Jun ’21DecObserved peakOpen webBox officeTVPress
Open webBox officeTVPress

13 more events on this chart

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Timeline (16)

  1. April 2017

    Antena 3 precursor · Apr 19 ’17

    Antena 3 offered viewers tickets to an April 24 screening of the first episode at Madrid’s Cine Capitol.[1]

    Open the first post ↗

  2. Antena 3 seed · Apr 24 ’17

    Antena 3 held the first-episode premiere at Madrid’s Cine Capitol, with tickets offered to viewers.[1][2]

  3. May 2017

    Antena 3 platform jump · May 2 ’17

    La casa de papel premiered on Antena 3; the broadcaster later reported 4.09 million viewers.[3][4]

  1. commercial · Nov 23 ’17

  2. platform jump · Dec 20 ’17

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Why it worked

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  1. 1
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  3. 3

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Origin
Seeded
Sector
Entertainment
Region
ES
Reported figure
—
Evidence
Grade A

Spread the same way

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250K sold

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New cases, every week

How the next thing spread, the week it does.