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Library/Film/Black Panther (2018)
Grade A25 sourcesHIS-01275

Black Panther (2018)

Film · 2018 · Viral

64Editable slideCertificate

Black Panther grossed $1.33 billion as viewers funded screenings and copied its salute.

Trailer · Marvel Entertainment on YouTube
Black Panther poster: the hero crouched above a Wakandan landscape.
Marvel Studios / The Walt Disney Company
Black Panther theatrical poster with the cast.
Box Office Mojo
Black Panther Lexus LC 500 display at the Twin Cities Auto Show, March 2018; CC BY 2.0.
Greg Gjerdingen / Wikimedia Commons
Title card from the Black Panther official trailer.
Marvel Entertainment on YouTube
The Dora Milaje in a scene from Black Panther.
Variety
Killmonger and T'Challa face to face.
Variety
A procession in Wakanda, from Black Panther.
D23 / Disney
Michael B. Jordan, Lupita Nyong'o and Chadwick Boseman at the Seoul premiere.
Time
T'Challa and Shuri in Shuri's lab.
The Walt Disney Company
The Black Panther mask.
The Hollywood Reporter
Black Panther leaping in the suit.
Deadline
Chadwick Boseman as T'Challa.
The Walt Disney Company
Frederick Joseph, who started the #BlackPantherChallenge GoFundMe.
GoFundMe
Battle on the plains of Wakanda in Black Panther.
Deadline

Spread Score

How it works
Reach100Contagion35Breadth80Velocity40Longevity3164

Numbers

Worldwide gross, The Numbers; Mojo reports more
$1.33B–$1.35B
As of Oct 22, 2026 · The Numbers
Seed to observed peak
9 days
Feb 13 ’18 to Feb 22 ’18
Platforms
6
Started on Box office
Leverage
6.7×
$1.33B on $200M budget

Mechanics

  • Challenge
  • Identity badgePrimary
  • Catchphrase
  • Platform jump
  • Press loop

How it spread

Trace the origin

Viewers funded Black Panther screenings and copied the Wakanda salute. GoFundMe later reported over 600 fundraisers. The film set a February opening record and grossed over $1.3 billion worldwide.

Observed peak within the documented measurement window; not an all-time maximum.

Wikipedia views · Google searchesMay ’17JulNovFeb ’18MarAprJunOctMar ’19AugFeb ’20Observed peakTVOpen webPressXBox officeInstagram
TVOpen webPressXBox officeInstagram

13 more events on this chart

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Timeline (16)

  1. June 2017

    Marvel Studios / ABC precursor · Jun 9 ’17

    Marvel debuted the teaser during Game 4 of the NBA Finals.[1][2]

    Open the first post ↗

  2. January 2018

    Frederick Joseph precursor · Jan 5 ’18

    Joseph opened a GoFundMe to buy Harlem children tickets to Black Panther.[3]

  3. February 2018

    Variety precursor · Feb 5 ’18

    Variety reported group screenings, celebrity pledges and more than 200 fundraising campaigns.[4]

    The Dora Milaje in a scene from Black Panther.

  1. precursor · Feb 12 ’18

  2. seed · Feb 13 ’18

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Worldwide gross, The Numbers; Mojo reports more
$1.33B–$1.35B
As of Oct 22, 2026 · The Numbers
Evidence
Grade A

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How the next thing spread, the week it does.