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Library/Series/Love Destiny
Grade B29 sourcesHIS-00272

Love Destiny

Series · 2018 · Notable

56Editable slideCertificate

A Thai time-travel series reached an 18.6 finale rating and inspired costume tourism.

Trailer · Ch3Thailand on YouTube
Love Destiny’s lead characters rode a white horse in Channel 3’s series artwork.
Channel 3
Love Destiny: poster
Wikipedia (non-free, fair use)
บุพเพสันนิวาส | เร็วๆ นี้ | Ch3Thailand
Ch3Thailand on YouTube
Content cover image
Humanities and Social Sciences Communications
ภาครัฐ ชูช่อง 3 เปิดตลาดละครไทยสู่สากล ปีที่ 2 นำละครไทยยอดนิยมบินตรงร่วมงาน HONG KONG FILMART 2019
BEC World

Spread Score

How it works
ReachNo data yetContagion45Breadth90Velocity42Longevity4156

Numbers

Nationwide Thai TV rating points
18.6
Finale · Apr 11, 2018 · TV · The Nation
Seed to peak
7 weeks
Feb 21 ’18 to Apr 11 ’18
Platforms
6
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Platform jumpPrimary
  • Identity badge
  • Press loop
  • Catchphrase
  • Controversy
  • Political adoption

How it spread

Trace the origin

Love Destiny aired on Channel 3 and spread through Twitter memes and fan subtitles. Officials reported filming-location visits nearly tripled, while fans wore costumes for photos. Brands made tie-ins, and the finale reached an 18.6 rating before overseas licensing.

Google searchesNov ’17Mar ’18AprMayOctMar ’19DecFeb ’21Apr ’22Mar ’23JunOctPeakTVPressXOpen webFacebookRetail
TVPressXOpen webFacebookRetail

13 more events on this chart

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Timeline (16)

  1. February 2018

    Channel 3 seed · Feb 21 ’18

    Channel 3 began airing Love Destiny in Thailand.[1][2]

    Content cover image
    Open the first post ↗
  2. March 2018

    RAINMaker press · Mar 3 ’18

    RAINMaker documented fan memes and Tops’ February 22 promotional tweet.[3]

  3. Love Destiny viewers platform jump · Mar 7 ’18

    Viewers made the series hashtag trend on Twitter by this date.[2][4][5]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 24 sources · Score 56
Origin
Mixed
Sector
Entertainment
Region
TH
Nationwide Thai TV rating points
18.6
Finale · Apr 11, 2018 · TV · The Nation
Evidence
Grade B

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Google searchesNov ’17Mar ’18AprMayOctMar ’19DecFeb ’21Apr ’22Mar ’23JunOctPeakTVPressXOpen webFacebookRetail
TVPressXOpen webFacebookRetail

13 more events on this chart

Join free to see them
  1. February 2018

    Channel 3 seed · Feb 21 ’18

    Channel 3 began airing Love Destiny in Thailand.[1][2]

    Content cover image
    Open the first post ↗
  2. March 2018

    RAINMaker press · Mar 3 ’18

    RAINMaker documented fan memes and Tops’ February 22 promotional tweet.[3]

  3. Love Destiny viewers platform jump · Mar 7 ’18

    Viewers made the series hashtag trend on Twitter by this date.[2][4][5]

  1. platform jump · Mar 7 ’18

  2. commercial · Mar 7 ’18

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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