LibraryNowPlayMechanicsMCP

Kinds

Campaign388Product116Food & drink30App & software57Film76Series83Music64Game133Book55Creator moment61Meme & format113Trend & aesthetic44Activity61Moment125
PricingPrivacyTermsRefundsPress
Library/Game/Hollow Knight: Silksong
Grade A23 sourcesHIS-01366

Hollow Knight: Silksong

Game · 2025 · Viral

65Editable slideCertificate

After years of waiting memes, Silksong launched and Team Cherry claimed over 7M sales.

Hollow Knight: Silksong key art with Hornet
Wikipedia (non-free, fair use)
Official Silksong gameplay screenshot showing Hornet in the Moss Grotto.
Team Cherry
Hornet in Team Cherry's Silksong reveal art
Team Cherry
Hornet among white roses in Team Cherry art
Team Cherry
Hornet leaping across mossy platforms in Silksong
Team Cherry
Hornet and the Knight in Team Cherry art
Team Cherry
A Silksong boss encounter shown after E3
Team Cherry
A Silksong boss fight with glowing eyes
GameDiscoverCo
An image of Hornet from Hollow Knight: Silksong standing amidst a verdant landscape.
PC Gamer
Hornet's silhouette on red in Silksong art
PC Gamer

Spread Score

How it works
Reach80ContagionNo data yetBreadth90Velocity42Longevity2365

Numbers

Steam peak concurrency, opening weekend (SteamDB via press)
587.2K
As of Sep 6, 2025 · Open web · PC Games Insider
Seed to observed peak
6 days
Sep 4 ’25 to Sep 10 ’25
Platforms
6
Started on Open web
Origin
Seeded
Gaming

Mechanics

  • Daily ritualPrimary
  • Fandom mobilisation
  • Mystery & lore
  • Platform jump
  • Press loop

How it spread

Trace the origin

After Team Cherry announced Silksong in 2019, fans filled the wait with daily videos and Reddit rituals. Its release overwhelmed game stores as streams drew Twitch audiences. Team Cherry later claimed over seven million purchases.

Observed peak within the documented measurement window; not an all-time maximum.

Wikipedia views · Google searchesNov ’18Jun ’19Jul ’20Jul ’21Jun ’22Mar ’23DecFeb ’25SepOctJan ’26AugObserved peakYouTubeXGroup chatsOpen webPressTwitch
YouTubeXGroup chatsOpen webPressTwitch

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2019

    Team Cherry precursor · Feb 14 ’19

    Team Cherry announced Silksong as a full sequel; Polygon covered the reveal that day.[1][2]

    Hornet in Team Cherry's Silksong reveal art
    Open the first post ↗

  2. January 2021

    Araraura / Daily Silksong News precursor · Jan 16 ’21

    Araraura began Daily Silksong News, posting updates even when there was no news.[3]

    An image of Hornet from Hollow Knight: Silksong standing amidst a verdant landscape.

  3. June 2022

    Xbox precursor · Jun 12 ’22

    Xbox showed a trailer and said its showcase games would arrive within the next year.[4]

  1. precursor · May 10 ’23

  2. precursor · Aug 21 ’25

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 13 sourced numbers and 23 sources. Start with a free account.

Join freeGo Pro
Origin
Seeded
Sector
Gaming
Region
AU
Steam peak concurrency, opening weekend (SteamDB via press)
587.2K
As of Sep 6, 2025 · Open web · PC Games Insider
Evidence
Grade A

Spread the same way

Game · Group chats · 202463

Hamster Kombat

Hamster Kombat’s anonymous development team

A Telegram game claimed 50 million daily players before its token fell on launch.

100M players

1 / 8

  • Hamster Kombat
  • PEAK
  • Five Nights at Freddy's (film)
  • Dark
  • April the Giraffe livestream
  • Coldplay's Game of Thrones: The Musical
  • Surprise! Four Secret Novels by Brandon Sanderson
  • Peloton Let Yourself Go with Hudson Williams

New cases, every week

How the next thing spread, the week it does.