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Library/Music/Friday (Rebecca Black)
Grade B22 sourcesHIS-01488

Friday (Rebecca Black)

Music · 2011 · Notable

56Editable slideCertificate

Rebecca Black's Friday reached No. 58 on the Hot 100 after blogs and Twitter shared it.

Original · Rebecca Black / ARK Music Factory
Clip · rebecca on YouTube
Clip · rebecca on YouTube
Friday (Rebecca Black): cover art
Wikipedia (non-free, fair use)
Rebecca Black - Friday (Remix) ft Dorian Electra, Big Freedia & 3OH!3 [Official Video]
rebecca on YouTube
Miranda Sings and Rebecca Black Come Together To Celebrate “Fry-Day” at Dunkin’
Dunkin'
Rebecca Black - Friday
rebecca on YouTube
Rebecca Black Hits 100 Million Views
YouTube Trends
Rebecca Black
Billboard

Spread Score

How it works
ReachNo data yetContagion60Breadth60Velocity63Longevity4156

Numbers

Seed to observed peak
6 weeks
Feb 10 ’11 to Mar 25 ’11
Platforms
6
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • Response chainPrimary
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

ARK uploaded Friday in February. Blogs and Twitter picked it up in March, followed by covers and television appearances. It reached No. 58 on the Hot 100; a rights dispute removed the original video before Black reposted it.

Observed peak within the documented measurement window; not an all-time maximum.

Google searchesJun ’10Mar ’11MaySepAug ’12Feb ’14May ’16Aug ’18Apr ’20May ’22Oct ’24Nov ’26Observed peakYouTubeOpen webXPressTVAudio
YouTubeOpen webXPressTVAudio

13 more events on this chart

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Timeline (16)

  1. February 2011

    ARK Music Factory / Rebecca Black seed · Feb 10 ’11

    Rebecca Black's Friday music video was uploaded to YouTube.[1]

    Open the first post ↗

  2. March 2011

    Tosh.0 blog platform jump · Mar 11 ’11

    Tosh.0 featured the video under the headline Songwriting Isn't For Everyone.[1][2][3]

  3. Michael J. Nelson platform jump · Mar 11 ’11

    Michael J. Nelson shared the video on Twitter and called it the worst video ever made.[1]

  1. press · Mar 14 ’11

  2. platform jump · Mar 18 ’11

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Why it worked

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  1. 1
  2. 2
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Pro opens the playbook, all 9 sourced numbers and 22 sources. Start with a free account.

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Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

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