Sonic the Hedgehog movie redesign
Film · 2019 · Notable
Sonic’s redesigned trailer drew 18.6 million YouTube views after fan backlash.
Jeff Fowler
@fowltown · May 2, 2019
Thank you for the support. And the criticism. The message is loud and clear... you aren't happy with the design & you want changes. It's going to happen. Everyone at Paramount & Sega are fully committed to making this character the BEST he can be... #sonicmovie #gottafixfast 🔧✌️
Jeff Fowler
@fowltown · May 24, 2019
Taking a little more time to make Sonic just right. #novfxartistswereharmedinthemakingofthismovie
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How it worksNumbers
- Seed to milestone
- 6 months
- Apr 30 ’19 to Nov 12 ’19
- Platforms
- 5
- Started on YouTube
- Leverage
- 3.4×
- $302.5M on $85M–$90M budget
How it spread
Trace the originThe first trailer prompted jokes and fan redraws. Fowler promised changes and delayed the film. The redesigned trailer drew praise and 18.6 million YouTube views in its first two days.
Documented milestone; not a measured attention peak.
13 more events on this chart
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April 2019
Paramount Pictures seed · Apr 30 ’19
Paramount released the first trailer with Sonic’s original film design.[1]
Twitter users platform jump · Apr 30 ’19
Twitter users mocked Sonic’s teeth after Paramount released the trailer.[2]
The Guardian press · Apr 30 ’19
The Guardian published a critique of the trailer and Sonic’s human teeth.[3]
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