Dos Equis: The Most Interesting Man in the World
Campaign · 2007 · Niche
A 2007 beer campaign became an image-macro template and inspired brand parodies.
Spread Score
How it worksNumbers
- Seed to milestone
- 8.9 years
- Apr 2 ’07 to Mar 9 ’16
- Platforms
- 7
- Started on Open web
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originDos Equis took its character campaign from regional ads to national TV. Fans turned the lines into image macros and campus jokes; SNL parodied the character. Havas reported brand volume growth. Goldsmith left in 2016 and returned in 2026.
Documented milestone; not a measured attention peak.
13 more events on this chart
Join free to see themTimeline (16)
April 2007
Dos Equis / Euro RSCG seed · Apr 2 ’07
Dos Equis opened its interactive campaign website, according to its contemporary launch release.[1]
wistl1976 platform jump · Apr 10 ’07
The ads appeared on the wistl1976 YouTube channel, according to Know Your Meme.[2]
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How the next thing spread, the week it does.