Fiji Water Girl
Meme & format · 2019 · Notable
A Golden Globes photobomb meme led to a disputed $90,000 contract and competing lawsuits.
Jarett Wieselman
@JarettSays · Jan 6, 2019
FYI: I have already written 200 pages of the Fiji Water girl's inner monologue tonight
E! News
@enews · Jan 7, 2019
This woman holding FIJI Water at the #GoldenGlobes truly came to SERVE.
FIJI Water
@FIJIWater · Jan 7, 2019
We’re so glad everyone is talking about our water! *senses ominous presence* She’s right behind us, isn’t she? #FIJIwatergirl
imamess
@SGFGrowyso · Jan 7, 2019
That Fiji water girl is really out here stealing scenes #GoldenGlobes
Tinder
@Tinder · Jan 7, 2019
2019 goal: Find a Tinder match who looks at me the way the @FIJIWater girl looks at the camera #goldenglobes
The Late Late Show with James Corden
@latelateshow · Jan 8, 2019
#fijiwatergirl is everywhere.
Spread Score
How it worksNumbers
- Fiji first-three-days claim, reported February 13
- 1.6B
- As of Feb 13, 2019 · Self-reported · Beverage Industry
- Seed to peak proxy
- 1 day
- Jan 6 ’19 to Jan 7 ’19
- Platforms
- 5
- Started on X
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originPaid red-carpet placement became a Twitter joke, then Instagram memes and TV interviews. Fiji adopted the joke and put Cuthbert’s image in stores. She sued over the cutouts, and Fiji countersued over a disputed contract.
Proxy date; not a directly measured attention peak.
12 more events on this chart
Join free to see themTimeline (15)
January 2019
E! News (@enews) press · Jan 7 ’19
At 00:04 UTC, E! News posted four red-carpet photos and said the model had come to serve.[4]
TIME platform jump · Jan 7 ’19
At 00:49 UTC, TIME covered viewers noticing the water carrier in celebrity photos.[2]
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Spread the same way
New cases, every week
How the next thing spread, the week it does.