Batiste x Jen Affleck: Hair Redemption Arc
Campaign · 2026 · Niche
TikTok displayed 20.3 million views on Jen Affleck’s paid Batiste video.
Spread Score
How it worksNumbers
- Seed only, live vendor counter; corroborated by TikTok page data
- 20.3M
- As of Oct 15, 2026 · TikTok · Self-reported · Socialpruf
- Seed to peak
- 7 days
- Mar 26 ’26 to Apr 2 ’26
- Platforms
- 3
- Started on TikTok
- Origin
- Paid
- Beauty & personal care
How it spread
Trace the originPousma’s dry-shampoo suggestion attracted replies from Batiste, Amika and Living Proof. Batiste paid her to tease its Affleck campaign, which displayed criticism before demonstrating the product. Another disclosed Affleck caption joked about postponing wash day.
13 more events on this chart
Join free to see themTimeline (16)
March 2026
Rebecca Pousma precursor · Mar 16 ’26
Rebecca Pousma suggested a dry-shampoo collaboration for Jen Affleck in a TikTok.[1]
Batiste precursor · Mar 17 ’26
Batiste commented that it was sending Pousma’s suggestion to its boss.[1]
Batiste precursor · Mar 17 ’26
Batiste contacted Affleck’s team on the day it commented, according to Remy Klein.[1]
Changelogupdated Oct 16 ’26
- Summary rewritten
- Added: 14 events, 12 sources · Score 31
Spread the same way
New cases, every week
How the next thing spread, the week it does.