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Library/Game/Fruit Ninja
Grade B22 sourcesHIS-01619

Fruit Ninja

Game · 2010 · Niche

31Editable slideCertificate

Halfbrick reported 6 million paid iPhone downloads as Fruit Ninja spread beyond mobile.

Trailer · Halfbrick Studios on YouTube
Fruit Ninja Classic gameplay screenshot.
Halfbrick Studios
Fruit Ninja (In Real Life!) iPhone Trailer
Halfbrick Studios on YouTube
Fruit Ninja celebrates 5th anniversary with biggest update ever - Halfbrick News
Halfbrick Studios
'Fruit Ninja' Movie the Works (Exclusive)
The Hollywood Reporter
Community Recap - January 2012 - Halfbrick News
Halfbrick Studios
Luke Muscat smiling in front of a screen with a still from Fruit Ninja. Fruit being sliced.
ABC News

Spread Score

How it works
ReachNo data yetContagion35Breadth50Velocity0LongevityNo data yet31

Numbers

Seed to milestone
2.1 years
Apr 20 ’10 to May 31 ’12
Platforms
4
Started on App stores
Origin
Mixed
Gaming

Mechanics

  • Platform jumpPrimary
  • Visible in use
  • Underdog
  • Maker origin
  • Press loop

How it spread

Trace the origin

Halfbrick launched Fruit Ninja on iPhone, promoted it with ads and gained an Apple feature. It reported six million paid iPhone downloads within ten months. Pet gameplay videos reached a viral chart; licensing took the game into toys and a film deal.

Documented milestone; not a measured attention peak.

Google searchesSep ’09May ’10AugNovAug ’11Apr ’12Sep ’13Jul ’15Aug ’16Sep ’19Oct ’22Mar ’25MilestoneYouTubeApp storesPressRetail
YouTubeApp storesPressRetail

13 more events on this chart

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Timeline (16)

  1. April 2010

    Halfbrick Studios precursor · Apr 13 ’10

    Halfbrick announced Fruit Ninja for iPhone and linked its live-action trailer ahead of release.[1]

    Open the first post ↗

  2. Halfbrick Studios seed · Apr 20 ’10

    Fruit Ninja became available on the App Store for US$0.99, according to launch-day coverage.[2][3][1]

  3. May 2010

    Luke Muscat commercial · May 10 ’10

    Muscat told Joystiq that Fruit Ninja had sold over 200,000 copies.[4]

  1. commercial · Jul 5 ’10

  2. press · Jul 16 ’10

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Why it worked

Do this

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Origin
Mixed
Sector
Gaming
Region
AU
Reported figure
—
Evidence
Grade B

Spread the same way

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