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Library/Music/Hey Ya!
Grade B25 sourcesHIS-01641

Hey Ya!

Music · 2003 · Notable

50Editable slideCertificate

OutKast's Hey Ya! held America's top singles-chart position for 9 weeks.

Clip · OutkastVEVO on YouTube
Clip · ObadiahParker on YouTube
Clip · PostmodernJukebox on YouTube
Hey Ya!: cover art
Wikipedia (non-free, fair use)
OutKast Grammy Awards and Nominations, Song & Bio
Recording Academy
Outkast - Hey Ya! (Official HD Video)
OutkastVEVO on YouTube
OutKast Awarded First-Ever Diamond Single For 21-Year-Old Classic - HipHopDX
HipHopDX

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity15Longevity9350

Numbers

Milestone date
Week of Dec 13, 2003
Aug 2003 to Week of Dec 13, 2003
Platforms
7
Started on Audio
Origin
Seeded
Entertainment

Mechanics

  • Platform jump
  • Press loop
  • Response chainPrimary
  • Controversy

How it spread

Trace the origin

Hey Ya! aired on US radio before its scheduled impact date. Its video reached MTV, and the song led the Hot 100 for nine weeks. The Polaroid lyric entered political speeches and camera advice, while covers later carried the song onto YouTube.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

US CHR/Pop radio plays, Mediabase2003-09-19: 8502003-09-26: 1,0052003-10-03: 1,2072003-10-10: 1,5572003-10-17: 1,9852003-10-24: 2,8432003-10-31: 3,8642003-11-07: 4,8832003-11-14: 5,9522003-11-21: 7,0892003-11-28: 8,0332003-12-05: 8,7942003-12-12: 9,1902003-12-19: 9,3862004-01-09: 8,7792004-01-16: 9,2292004-01-23: 8,9662004-01-30: 8,6962004-02-06: 7,9482004-02-13: 7,2162004-02-20: 6,4432004-02-27: 5,9752004-03-05: 5,2202004-03-12: 4,6702004-03-19: 4,3952004-03-26: 3,9582004-04-02: 3,6222004-04-09: 3,285Oct ’02Oct ’03Mar ’04Jun ’05Oct ’07Jul ’11Apr ’15Jun ’18Jul ’21Jan ’23Oct ’24MilestoneAudioTVPressRetailYouTubeXTikTok
AudioTVPressRetailYouTubeXTikTok

13 more events on this chart

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US CHR/Pop radio plays, Mediabase: 28 dated figures from Radio & Records (World Radio History archive), each checked against the source. Measured at the time, not estimated.

Timeline (16)

  1. August 2003

    US radio listeners seed · Aug 2003

    Hey Ya! received US radio airplay before its scheduled August 25 impact date.[1][2]

    Open the first post ↗

  2. September 2003

    MTV Total Request Live platform jump · Sep 2003

    The Hey Ya! video appeared on MTV's Total Request Live.[3][4]

  3. Radio & Records press · Sep 19 ’03

    Radio & Records described Arista's separate format campaigns for Hey Ya! and The Way You Move.[4]

  1. commercial · Week of Oct 18, 2003

  2. platform jump · Week of Nov 22, 2003

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Why it worked

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Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

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