Twitter rebrands as X
Campaign · 2023
X replaced Twitter’s bird and prompted 24 complaints about its rooftop sign.
Sawyer Merritt
@SawyerMerritt · Jul 23, 2023
Elon Musk@elonmusk
If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow
Elon Musk
@elonmusk · Jul 23, 2023
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
Greggs
@GreggsOfficial · Jul 24, 2023
#TwitterX walked so GreX could run
Spread Score
How it worksNumbers
- Musk’s shared clip post impressions (live, rounded)
- 97.5M
- As of Oct 25, 2026 · X · Self-reported · X / Elon Musk
- Seed to peak proxy
- 1 day
- Jul 23 ’23 to Jul 24 ’23
- Platforms
- 4
- Started on X
- Origin
- Seeded
- Media & publishing
How it spread
Trace the originMusk solicited an X logo and shared Merritt’s video before Twitter’s bird was replaced. Brands parodied the change as coverage followed the headquarters signs and app renaming. Reviews soured; initial install gains preceded later declines.
Proxy date; not a directly measured attention peak.
Timeline (16)
July 2023
Sawyer Merritt seed · Jul 23 ’23
Merritt posted an X-logo video quoting Musk’s call for designs at 04:29 UTC.[2]
Elon Musk owner response · Jul 23 ’23
Musk shared Merritt’s X-logo clip at 04:57 UTC.[3]
Join free to see why it worked and the other 13 events. Free, on every case.
Do this
- 1Track reactions separately from the reach of an owner’s announcement.
Every number (19)
- Seed submission post impressions (live, rounded)“2.2M Views”2.2M[2]
Press (6 outlets)
- Jul 23, 2023same day
The Verge · Twitter is being rebranded as X
You’ve seen 1 of 3 steps, 1 of 19 numbers and 1 of 6 outlets. Pro opens the rest, with all 21 sources.
