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Library/App & software/Mastodon after the Twitter takeover
Grade A30 sourcesHIS-01702

Mastodon after the Twitter takeover

App & software · 2016

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Mastodon reported over 1 million new users after Musk bought Twitter.

Mastodon (@Mastodon@mastodon.social)

@joinmastodon · Oct 27, 2022

Looks like #Mastodon is trending on Twitter as more and more people are announcing their new profiles. Welcome to the better social media that does not belong to a single company and cannot be sold, welcome to the fediverse!

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Mastodon (@Mastodon@mastodon.social)

@joinmastodon · Nov 12, 2022

Over 1 million people have joined Mastodon since October 27. Between that and those who returned to their old accounts, the number of active users has risen to over 1.6 million today, which, for context, is over 3 times what it was just about two weeks ago!

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Official apps now available for iOS and Android
Mastodon
The official Mastodon Android app’s Explore screens, published in April 2022.
Mastodon
Mastodon's 2 Year Anniversary
Mastodon
Mastodon founder Eugen Rochko at FOSDEM in February 2024.
Nemo bis / Wikimedia Commons, CC BY-SA 4.0
Twitter buyout puts Mastodon into spotlight
Mastodon

Spread Score

How it works
Reach52ContagionNo data yetBreadth60Velocity0Longevity1938

Numbers

Monthly active users reported for November; approximate
2.5M
As of Dec 20, 2022 · Open web · Self-reported · Mastodon
Observed peak date
Week of Nov 11, 2022
Oct 5 ’16 to Week of Nov 11, 2022
Platforms
5
Started on Open web
Origin
Seeded
Media & publishing

Mechanics

  • PairingPrimary
  • Platform jump
  • Press loop
  • Maker origin
  • Controversy

How it spread

Trace the origin

After Musk bought Twitter, users shared Mastodon handles and press explained the network. Wikipedia views peaked in the week ending November 11. Mastodon reported over a million new users by November 12. Active users later fell to about 1.8 million.

Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.

Wikipedia views · Google searchesJun ’16SepOct ’17Feb ’19Jun ’20Oct ’21Nov ’22DecJan ’23JunNovObserved peakEugen Rochko (@gargron)Starts · Oct 5 ’16MastodonOct 27 ’22WIREDOct 28 ’22Mastodon app usersOct 31 ’22TWiT Tech News WeeklyNov 3 ’22Open webXPressApp storesYouTube
Open webXPressApp storesYouTube

Timeline (16)

  1. October 2016

    Eugen Rochko (@gargron) seed · Oct 5 ’16

    Rochko shared Mastodon with Hacker News users and linked his working profile.[1][2]

    Mastodon's 2 Year Anniversary
    Open the first post ↗
  2. October 2022

    Mastodon platform jump · Oct 27 ’22

    Mastodon welcomed people announcing new profiles on Twitter.[3][4]

  3. WIRED press · Oct 28 ’22

    WIRED reported that Twitter users were sharing Mastodon profiles as backup plans after Musk’s takeover.[4]

  1. commercial · Oct 31 ’22

  2. platform jump · Nov 3 ’22

Join free to see why it worked and the other 13 events. Free, on every case.

or continue with Google

Do this

  1. 1Give people a way to find their existing contacts when they move.
  2. 2
  3. 3

Every number (16)

  • Official app installs, October 28–30; Sensor Tower estimate“the Mastodon mobile app also saw around 91,000 new installs”
    91K[6]

Press (5 outlets)

  1. Oct 28, 20222214 days inWIRED · Twitter Users Flock to Other Platforms as the Elon Era Begins

You’ve seen 1 of 3 steps, 1 of 16 numbers and 1 of 5 outlets. Pro opens the rest, with all 30 sources.

Join freeGo Pro · $13/mo
Origin
Seeded
Sector
Media & publishing
Region
DE
Monthly active users reported for November; approximate
2.5M
As of Dec 20, 2022 · Open web · Self-reported · Mastodon
Evidence
Grade A

Spread the same way

App & software · App stores · 202342

Lapse (2023 relaunch)

Lapse

An invitation-driven photo journal reached No. 1 in the US App Store.

$0 revenue

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