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Library/App & software/MySpace
Grade B24 sourcesHIS-01644

MySpace

App & software · 2003 · Viral

62Editable slideCertificate

MySpace's US audience reached an estimated 75.9 million monthly visitors.

Raymond Offenheiser, Wendi Deng, Rupert Murdoch, Tom Anderson and Chris DeWolfe at Oxfam/MySpace Rock for Darfur.
Oxfam America / Wikimedia Commons, CC BY 2.0

Spread Score

How it works
Reach100Contagion35Breadth80Velocity0LongevityNo data yet62

Numbers

Global monthly visitors, June 2008, age 15+; Comscore estimate
117.6M
As of Jun 30, 2008 · Open web · Comscore
Peak proxy date
Dec 2008
Aug 15 ’03 to Dec 2008
Platforms
4
Started on Open web
Leverage
0.8×
$15M on $20M media spend

Mechanics

  • Identity badgePrimary
  • Maker origin
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

MySpace linked customizable profiles with bands and fans. News Corp bought its parent, and the US audience later reached 75.9 million monthly visitors. Facebook overtook it; a sale, paid relaunch and lost uploads preceded a nostalgic afterlife.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Monthly unique visitors, US (comScore) · Google searches2006-12-01: 60,887,0002007-01-01: 61,524,0002007-02-01: 64,443,0002007-10-01: 71,982,0002007-11-01: 68,746,0002007-12-01: 68,905,0002008-12-01: 75,900,0002009-01-01: 75,639,0002010-01-01: 57,828,0002011-05-01: 34,800,000Dec ’02May ’04Sep ’05Jul ’06Aug ’07Nov ’08May ’10Feb ’12Sep ’13Mar ’17Feb ’20Peak proxyOpen webPressYouTubeTV
Open webPressYouTubeTV

13 more events on this chart

Join free to see them

Monthly unique visitors, US (comScore): 10 dated figures from Creative Capital, each checked against the source. Measured at the time, not estimated.

Timeline (16)

  1. August 2003

    eUniverse / Chris DeWolfe / Tom Anderson seed · Aug 15 ’03

    MySpace launched with profile pages, pictures, interests, friend links and journals.[1][2]

    Open the first post ↗

  2. November 2004

    Bands and fans platform jump · Nov 24 ’04

    East Bay Express reported that bands used MySpace messages to bring fans to concerts.[3]

  3. July 2005

    News Corporation commercial · Jul 18 ’05

    News Corp agreed to buy Intermix, MySpace's parent, for about $580 million in cash.[4]

  1. press · Nov 1 ’05

  2. platform jump · Feb 2006

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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Origin
Mixed
Sector
Technology
Region
US
Global monthly visitors, June 2008, age 15+; Comscore estimate
117.6M
As of Jun 30, 2008 · Open web · Comscore
Evidence
Grade B

Spread the same way

Film · Box office · 201971

Parasite

Barunson E&A / CJ Entertainment; Bong Joon Ho (director); Neon (US distributor)

Bong Joon Ho's Korean thriller grossed at least $253 million worldwide.

$263.5M on a $12M budget

1 / 8

  • Parasite
  • Beef (series)
  • Soft hiking
  • Gay Burger
  • Plufl Human Dog Bed Reveal
  • Vine launch
  • Houseparty
  • Instagram launch

New cases, every week

How the next thing spread, the week it does.