LibraryNowPlayMechanicsMCP

Kinds

Campaign395Product123Food & drink30App & software63Film83Series91Music71Game139Book56Creator moment67Meme & format126Trend & aesthetic45Activity61Moment130
PricingPrivacyTermsRefundsPress
Library/App & software/Vine launch
Grade B24 sourcesHIS-01506

Vine launch

App & software · 2013 · Viral

64Editable slideCertificate

Twitter's looping video app reached No. 1 among free U.S. iPhone apps.

dick costolo

@dickc · Jan 23, 2013

Steak tartare in six seconds. vine.co/v/bOIqn6rLeID via @dhof

41553
Post · @dickc on X
Official screenshot of Vine's later Xbox One viewing interface, released in 2014.
Microsoft / Vine
Vine co-founder Rus Yusupov in a later Adweek interview; CC BY 3.0.
Adweek; crop by GRuban

Spread Score

How it works
Reach59Contagion75Breadth60VelocityNo data yetLongevityNo data yet64

Numbers

U.S. app users in October, Nielsen estimate; lower bound
6M
As of Oct 31, 2013 · App stores · Reuters / Fox Business
Seed to milestone
2 months
Jan 24 ’13 to Apr 8 ’13
Platforms
8
Started on App stores
Origin
Seeded
Media & publishing

Mechanics

  • Maker origin
  • Platform jumpPrimary
  • Press loop
  • Controversy

How it spread

Trace the origin

Twitter released Vine, and Apple featured it. User videos travelled through Twitter, aggregators and compilations, and Vine topped the U.S. free iPhone chart before expanding to Android. April's anchor marks that chart milestone; Twitter later ended Vine sharing.

Documented milestone; not a measured attention peak.

Dec ’12Feb ’13MarAprJunAugSepDecSep ’14Aug ’15Jul ’16Mar ’17XApp storesOpen webPressRetailFacebookYouTubeTV
XApp storesOpen webPressRetailFacebookYouTubeTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. January 2013

    Dick Costolo precursor · Jan 23 ’13

    Twitter's CEO previewed Vine with a steak tartare clip before the public app release.[1]

    Open the first post ↗

  2. Twitter / Vine seed · Jan 24 ’13

    Twitter released the free Vine app for iPhone and iPod touch.[2][3]

  3. jalada / Hacker News users platform jump · Jan 26 ’13

    Vinepeek's maker posted a real-time Vine viewer on Hacker News; users discussed downloading the app.[4]

  1. backlash · Jan 31 ’13

  2. owner response · Feb 5 ’13

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 14 sourced numbers and 24 sources. Start with a free account.

Join freeGo Pro
Origin
Seeded
Sector
Media & publishing
Region
US
U.S. app users in October, Nielsen estimate; lower bound
6M
As of Oct 31, 2013 · App stores · Reuters / Fox Business
Evidence
Grade B

Spread the same way

App & software · App stores · 201661

Houseparty

Life on Air / Epic Games

A group video chat app reported 50 million sign-ups during the lockdown surge.

28M downloads a month

1 / 8

  • Houseparty
  • Instagram launch
  • Napster
  • Locket Widget
  • NGL app
  • Lovable
  • Peach
  • Lapse (2023 relaunch)

New cases, every week

How the next thing spread, the week it does.