Grade B12 sourcesHIS-01783
Tinned fish date night
Trend & aesthetic · 2022
One Ali Hooke tinned fish video reached 4.5 million views by February 2023.
Spread Score
How it worksNumbers
- Seed to milestone
- 7 months
- Jul 27 ’22 to Feb 14 ’23
- Platforms
- 2
- Started on TikTok
- Origin
- Organic
- Food & beverage
How it spread
Trace the originAli Hooke posted a tinned fish date night in July 2022. Copies spread on TikTok and food media covered the ritual. Scout later reported sell-outs and expansion at Whole Foods.
Documented milestone; not a measured attention peak.
Timeline (11)
July 2022
Ali Hooke seed · Jul 27 ’22
September 2022
Bustle press · Sep 20 ’22
Bustle reported that followers were posting their own date-night boards.[1]
Fine Dining Lovers press · Sep 22 ’22
Fine Dining Lovers explained the TikTok ritual and its snack boards.[3]
Join free to see why it worked and the other 8 events. Free, on every case.
Spread the same way
Do this
- 1Show an everyday ritual that viewers can adapt with their own choices.
Every number (5)
- One Hooke date-night video on TikTok, reported views“one of these videos gaining 4.5 million views”4.5M[9]
Press (7 outlets)
- Sep 22, 202257 days inFine Dining Lovers · Are You Ready for Tinned Fish Date Night?
You’ve seen 1 of 3 steps, 1 of 5 numbers and 1 of 7 outlets. Pro opens the rest, with all 12 sources.