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Library/Product/Shark TurboBlade
Grade B19 sourcesHIS-00810

Shark TurboBlade

Product · 2025 · Niche

25Editable slideCertificate

Shark said its bedroom fan TikTok passed 32 million views.

Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling ​
SharkNinja
This Shark bladeless fan went viral overseas, but what’s the hype? We find out.
Google News
Shark Unveils TurboBlade™ Cool + Heat: A Powerful 2-in-1 Fan and Heater That Pivots and Transforms to Re-define Year-Round Comfort
SharkNinja / Business Wire via Bastille Post
風向き自由自在、部屋中360°どこでも送風可能※1「Shark® TURBOBLADE ハイパワータワーファン」新発売 ミスト機能付きコードレスポータブル扇風機「HydroGo」には4つの新色が追加
SharkNinja Japan / PR Times
Earlier this year, Shark™ TurboBlade™ took off, going viral with more than 129 million views and sparking a wave of excitement for its sleek design and powerful cooling performance. But the story… |…
SharkNinja / LinkedIn
Shark TurboBlade electric fan
Tom’s Guide
Shark TurboBlade Fan
Woman & Home
Morning Brew Logo
Retail Brew
Review: The Shark TurboBlade Is the Breezy Relief Every Hot Sleeper Needs This Summer
PureWow
A bedroom with a beige floral patterned wallpaper, beige carpeted floor, a taupe upholstered headboard with layered neutral bedding and a burl wood nightstand.
Livingetc
Shark TurboBlade fan in a bedroom
Ideal Home
Close up of the Shark TurboBlade Cool + Heat TH200UK blades in a bedroom
Ideal Home

Spread Score

How it works
Reach41Contagion35Breadth10Velocity1LongevityNo data yet25

Numbers

TikTok impressions, CEO claim reported in June
100M
As of Jun 23, 2025 · TikTok · Self-reported · Retail Brew
Peak date
Week of Aug 18, 2025
Mar 4 ’25 to Week of Aug 18, 2025
Platforms
4
Started on Open web
Origin
Mixed
Home & lifestyle

Mechanics

  • Visible in usePrimary
  • Press loop
  • Controversy
  • Scarcity drop
  • Pairing

How it spread

Trace the origin

Shark launched TurboBlade in March. Its bedroom TikTok later passed 32 million views, according to its CMO. Reviews and paid launches carried it to more markets; Shark credited consumer requests for a heating follow-up.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’25AprJunJulSepOctDecMar ’26MayPeakOpen webPressTikTokRetail
Open webPressTikTokRetail

13 more events on this chart

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Timeline (16)

  1. March 2025

    SharkNinja seed · Mar 4 ’25

    Shark made TurboBlade available online at its US launch price.[1]

    Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling ​
    Open the first post ↗

  2. Tom’s Guide press · Mar 5 ’25

    Tom’s Guide covered the new bladeless fan and its adjustable airflow.[2]

    Shark TurboBlade electric fan

  3. April 2025

    @sharkhome owner response · Apr 2025

    Shark posted a bedroom fan demonstration set to Anna Nalick’s Breathe (2 AM).[4][9]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-15Added: 16 events, 19 sources · Score 25
Origin
Mixed
Sector
Home & lifestyle
Region
US
TikTok impressions, CEO claim reported in June
100M
As of Jun 23, 2025 · TikTok · Self-reported · Retail Brew
Evidence
Grade B

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Shark FlexStyle Hair Styler | SharkNinja

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New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’25AprJunJulSepOctDecMar ’26MayPeakOpen webPressTikTokRetail
Open webPressTikTokRetail

13 more events on this chart

Join free to see them

  1. March 2025

    SharkNinja seed · Mar 4 ’25

    Shark made TurboBlade available online at its US launch price.[1]

    Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling ​
    Open the first post ↗

  2. Tom’s Guide press · Mar 5 ’25

    Tom’s Guide covered the new bladeless fan and its adjustable airflow.[2]

    Shark TurboBlade electric fan

  3. April 2025

    @sharkhome owner response · Apr 2025

    Shark posted a bedroom fan demonstration set to Anna Nalick’s Breathe (2 AM).[4][9]

  1. commercial · May 8 ’25

  2. backlash · May 15 ’25

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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