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Library/Food & drink/Drunken Dumpling XL Soup Dumpling
Grade B22 sourcesHIS-00135

Drunken Dumpling XL Soup Dumpling

Food & drink · 2016 · Notable

40Editable slideCertificate

A giant soup dumpling sold out within 15 minutes as diners queued to photograph it.

Drunken Dumpling on Instagram: "Stay tuned to our reopening!!! 🥢"
Drunken Dumpling on Instagram
Lucky Chow | Food As Art | Season 3 | Episode 301
WHYY / PBS, Lucky Chow
TITAN Business Awards | StuntmanPR
TITAN Business Awards / StuntmanPR entrant
Giant Plate-Sized Xiao Long Bao Dumplings Are the Food Trend Australia Needs
Concrete Playground
This Soup Dumpling Is So Big, You’ll Need A Straw To Slurp It All Up
BuzzFeed

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth40Velocity41Longevity3740

Numbers

Seed to peak
7 days
Sep 14 ’16 to Sep 21 ’16
Platforms
6
Started on Retail
Origin
Seeded
Food & beverage

Mechanics

  • Visible in usePrimary
  • Scarcity drop
  • Platform jump
  • Press loop
  • Dupe economy
  • Sell-out loop

How it spread

Trace the origin

Drunken Dumpling launched the XL XLB, and diners queued for photos as batches sold out. Video and television coverage followed; Din Tai Fung and Dumpling Time released versions. Stuntman later claimed an agency collaboration.

Google searchesJun ’16SepOctDecJun ’17Mar ’18NovAug ’19May ’20Apr ’21NovPeakPressRetailTVYouTubeFacebookInstagram
PressRetailTVYouTubeFacebookInstagram

14 more events on this chart

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Timeline (17)

  1. September 2016

    Grub Street precursor · Sep 13 ’16

    Grub Street previewed the XL XLB, served with a straw.[1]

    Open the first post ↗

  2. Drunken Dumpling seed · Sep 14 ’16

    Drunken Dumpling opened in the East Village with the XL Xiao Long Bao on offer.[2][3]

  3. Concrete Playground platform jump · Sep 15 ’16

    Concrete Playground promoted the New York giant dumpling to Australian readers.[4]

    Giant Plate-Sized Xiao Long Bao Dumplings Are the Food Trend Australia Needs
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 21 sources · Score 50
Origin
Seeded
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade B

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50M impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesJun ’16SepOctDecJun ’17Mar ’18NovAug ’19May ’20Apr ’21NovPeakPressRetailTVYouTubeFacebookInstagram
PressRetailTVYouTubeFacebookInstagram

14 more events on this chart

Join free to see them

  1. September 2016

    Grub Street precursor · Sep 13 ’16

    Grub Street previewed the XL XLB, served with a straw.[1]

    Open the first post ↗

  2. Drunken Dumpling seed · Sep 14 ’16

    Drunken Dumpling opened in the East Village with the XL Xiao Long Bao on offer.[2][3]

  3. Concrete Playground platform jump · Sep 15 ’16

    Concrete Playground promoted the New York giant dumpling to Australian readers.[4]

    Giant Plate-Sized Xiao Long Bao Dumplings Are the Food Trend Australia Needs

  1. peak · Sep 21 ’16

  2. platform jump · Sep 26 ’16

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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