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Library/App & software/Windows 11 launch and TPM requirement
Grade A16 sourcesHIS-01800

Windows 11 launch and TPM requirement

App & software · 2021

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A TPM 2.0 requirement prompted compatibility questions ahead of Windows 11.

Introducing Windows 11
Microsoft
Windows 11: A new era for the PC begins today
Microsoft
Windows 11 available on October 5
Microsoft
Windows 11 is coming. How long will users wait to upgrade?
YouGov
Windows 11 review: An unnecessary replacement for Windows 10
PCWorld

Spread Score

How it works
Reach53Contagion35Breadth30Velocity9Longevity3936

Numbers

Seed to milestone
same day
Oct 5 ’21 to Oct 5 ’21
Platforms
2
Started on Open web
Origin
Mixed
Technology

Mechanics

  • ControversyPrimary
  • Pairing

How it spread

Trace the origin

Microsoft announced Windows 11 and an eligibility checker. Compatibility questions followed; Microsoft withdrew and revised the checker. Windows 11 began rolling out in October.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesJun ’21JulAugSepOctNovMay ’22SepFeb ’23JunMilestoneMicrosoftStarts · Oct 5 ’21MicrosoftJun 24 ’21Tom’s HardwareJun 24 ’21Open webPress
Open webPress

Timeline (15)

  1. June 2021

    Microsoft precursor · Jun 24 ’21

    Microsoft announced Windows 11 and offered a PC Health Check app for upgrade eligibility.[1]

    Introducing Windows 11
    Open the first post ↗
  2. Microsoft Q&A user precursor · Jun 24 ’21

    A user asked why PC Health Check rejected their PC.[2]

  3. Tom’s Hardware precursor · Jun 24 ’21

    Tom’s Hardware reported that enabling firmware TPM made its tested PC eligible.[3]

  1. precursor · Jun 25 ’21

  2. precursor · Jun 26 ’21

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Spread the same way

App & software · Open web · 201448

Ello

Ello; acquired by Talenthouse in March 2018

Ello reported 45,000 invitation requests an hour at peak times.

3M people waiting to join

1 / 8

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Do this

  1. 1Explain eligibility failures at the point where users encounter them.
  2. 2

Every number (7)

  • US adults who had heard at least a little, YouGov survey“35% of US adults had heard at least a little”
    35%[15]

Press (4 outlets)

  1. Jun 24, 2021103 days beforeTom’s Hardware · Windows 11’s TPM Requirement Surprised PC Builders

You’ve seen 1 of 2 steps, 1 of 7 numbers and 1 of 4 outlets. Pro opens the rest, with all 16 sources.

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Open the rest of this case

  • 2steps to copy, the playbook
  • 7sourced numbers
  • 4outlets that covered it
  • 16sources, each linked

The same on every case, with alerts and decks.

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Origin
Mixed
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade A