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Library/App & software/Ello
Grade B22 sourcesHIS-01616

Ello

App & software · 2014 · Notable

48Editable slideCertificate

Ello reported 45,000 invitation requests an hour at peak times.

Official April 2015 screenshot of Ello V2's Noise Stream grid.
Ello via PR Newswire
Official April 2015 screenshot of Ello V2's Friends Stream.
Ello via PR Newswire
Ello's smile logo, marked public domain on Wikimedia Commons.
Wikimedia Commons

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth60Velocity63Longevity1748

Numbers

Seed to milestone
3 months
Aug 7 ’14 to Oct 23 ’14
Platforms
5
Started on Open web
Origin
Seeded
Technology

Mechanics

  • Scarcity drop
  • PairingPrimary
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

Ello opened by invitation, then surged during Facebook's name-policy dispute. It raised money and sold shirts. It later focused on artists, was acquired by Talenthouse and went offline in July 2023.

Documented milestone; not a measured attention peak.

Google searchesDec ’13Jun ’14OctDecJun ’15Jul ’16Oct ’17Jul ’18May ’20Mar ’22Sep ’23MilestoneOpen webPressXRetailApp stores
Open webPressXRetailApp stores

11 more events on this chart

Join free to see them

Timeline (14)

  1. March 2014

    Ello precursor · Mar 18 ’14

    Ello published its manifesto and invitation request box while the network remained private.[1][2]

  2. August 2014

    Ello seed · Aug 7 ’14

    Ello opened its ad-free network to the public by invitation with 90 users, according to its launch account.[3][4]

  3. September 2014

    alfredxing / Hacker News commenters platform jump · Sep 21 ’14

    A Hacker News submission about Ello attracted a discussion of its ad-free promise and viability.[5]

  1. press · Sep 25 ’14

  2. platform jump · Sep 26 ’14

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 13 sourced numbers and 22 sources. Start with a free account.

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Origin
Seeded
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Campaign · Open web · 201550

Amazon Prime Day 2015

Amazon

Amazon reported 34.4 million items ordered as shoppers mocked its first Prime Day.

58M impressions

1 / 8

  • Amazon Prime Day 2015
  • The original iPhone
  • Threads launch
  • DeepSeek AI Assistant
  • Temu
  • Character.AI mobile app
  • Lapse (2023 relaunch)
  • Shuffles

New cases, every week

How the next thing spread, the week it does.