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Library/Film/Good Boy dog-perspective trailer
Grade C6 sourcesHIS-01828

Good Boy dog-perspective trailer

Film · 2025

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A dog-perspective horror trailer reached 2.2 million YouTube views in a week.

Good Boy - Box Office Mojo
Box Office Mojo
全編犬視点の異色ホラー『Good Boy』予告編公開 飼い主守るワンちゃん、邪悪な存在に立ち向かう｜シネマトゥデイ
Cinema Today
IFC Expands 'Good Boy' Theatrical Release After More Than 1 Million People Watch the Film's Trailer
TheWrap
Indy the dog in supernatural horror movie Good Boy
GamesRadar+

Spread Score

How it works
Reach46ContagionNo data yetBreadth0Velocity21Longevity1925

Numbers

IFC trailer on YouTube only, lower bound
2.2M
As of Aug 26, 2025 · YouTube · GamesRadar+
Seed to milestone
8 days
Aug 18 ’25 to Aug 26 ’25
Platforms
4
Started on YouTube
Leverage
126×
$8.9M on $70K budget

Mechanics

  • Press loopPrimary
  • Platform jump

How it spread

Trace the origin

IFC released a dog-perspective horror trailer on August 18, 2025. Reports of millions of views accompanied a shift from limited to wide release. The film opened to $2.34 million domestically.

Documented milestone; not a measured attention peak.

Google searchesMar ’25MayJulSepOctNovDecMilestoneIndependent Film CompanyStarts · Aug 18 ’25SXSWMar 2025TheWrapAug 23 ’25GamesRadar+Aug 26 ’25Box officeYouTubePressX
Box officeYouTubePressX

Timeline (10)

  1. March 2025

    SXSW precursor · Mar 2025

    Good Boy premiered at SXSW in March before its trailer appeared.[1]

  2. August 2025

    Independent Film Company seed · Aug 18 ’25

    IFC published the first trailer, showing a haunted house from a dog’s perspective.[2][1]

    全編犬視点の異色ホラー『Good Boy』予告編公開 飼い主守るワンちゃん、邪悪な存在に立ち向かう｜シネマトゥデイ

  3. TheWrap press · Aug 23 ’25

    TheWrap reported that IFC expanded the release from limited to wide after the trailer response.[1]

    IFC Expands 'Good Boy' Theatrical Release After More Than 1 Million People Watch the Film's Trailer

  1. milestone · Aug 26 ’25

  2. platform jump · Aug 26 ’25

Join free to see why it worked and the other 7 events. Free, on every case.

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Spread the same way

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Do this

  1. 1Give audiences a concrete question to discuss after watching a trailer.
  2. 2

Every number (5)

  • Worldwide theatrical gross, The Numbers“Worldwide Box Office $8,854,305”
    $8.9M[4]

Press (1 outlet)

  1. Aug 23, 20255 days inTheWrap · IFC Expands Good Boy Theatrical Release

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  • 2steps to copy, the playbook
  • 5sourced numbers
  • 1outlet that covered it
  • 6sources, each linked

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Origin
Seeded
Sector
Entertainment
Region
US
IFC trailer on YouTube only, lower bound
2.2M
As of Aug 26, 2025 · YouTube · GamesRadar+
Evidence
Grade C