Lunchly influencer meal kits
Food & drink · 2024
Three creators launched Lunchly, prompting debate and mold allegations.
shrille 🎃
@flurryfrenzy · Sep 16, 2024
“Variation of food”🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩
Dexerto@Dexerto
MrBeast, KSI, and Logan Paul are releasing ‘Lunchly’, a Lunchables competitor It will feature Prime, Feastables chocolate, and a variation of food
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How it worksNumbers
- Seed to milestone
- 5 weeks
- Sep 16 ’24 to Oct 19 ’24
- Platforms
- 5
- Started on Instagram
- Origin
- Seeded
- Food & beverage
How it spread
Trace the originThree creators announced Lunchly in September 2024. Reactions appeared on X, YouTube and TikTok, followed by debate over marketing and reports of mold in pizza kits.
Documented milestone; not a measured attention peak.
Timeline (15)
September 2024
MrBeast, KSI and Logan Paul seed · Sep 16 ’24
The creators announced Lunchly in a shared Instagram post.[1]
@flurryfrenzy backlash · Sep 16 ’24
A user quoted a Dexerto post and mocked its description of the food.[2]
DanTDM backlash · Sep 16 ’24
DanTDM criticized the creators for selling products to children who trusted them.[1]
Join free to see why it worked and the other 12 events. Free, on every case.
Spread the same way
Do this
- 1Give audiences a familiar point of comparison for a new product.
Press (4 outlets)
- Sep 16, 2024same day
The Hollywood Reporter · MrBeast and Logan Paul Team Up to Launch Competitor to Lunchables
You’ve seen 1 of 2 steps and 1 of 4 outlets. Pro opens the rest, with all 11 sources.