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Library/Food & drink/Prime Hydration
Grade B23 sourcesHIS-00465

Prime Hydration

Food & drink · 2022 · Niche

35Editable slideCertificate

Circana reported $324 million in US sales as queues and fan stock trackers spread.

Circana’s New Product Pacesetters Report Reveals 2023 Innovation Meets Consumers in New Moments
Circana
ALDI LAUNCHES NEW CHERRY FREEZE PRIME DRINK – AND IT’S JUST £1.99
Aldi UK Press Office
Logan Paul's PRIME Hydration Looks to Powders, Energy & International Expansion
BevNET
Prime Energy / Hydration Drink | Know Your Meme
Know Your Meme
Logan Paul Crossed The Line - Scientifically Dismantling Prime Hydration - More Plates More Dates on Tapesearch
Tapesearch / More Plates More Dates
Prime Tracker App interview
Dexerto
Slideshow: Circana identifies the innovation driving growth
Food Business News

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity0LongevityNo data yet35

Numbers

Seed to peak
12 months
Jan 8 ’22 to Dec 29 ’22
Platforms
7
Started on Retail
Origin
Mixed
Food & beverage

Mechanics

  • Identity badge
  • Scarcity dropPrimary
  • Resale market
  • Real-world spectacle
  • Controversy

How it spread

Trace the origin

KSI and Logan Paul announced Prime, then Hydration went on sale in the US. TikTok reactions, supermarket queues and a fan stock tracker spread beyond their channels. Circana reported $324 million in annual US retail sales; South Park later parodied the bottle craze.

Dec ’21Mar ’22JulOctDecFeb ’23MayJulNovFeb ’24JunAugInstagramRetailTikTokYouTubePressApp storesTV
InstagramRetailTikTokYouTubePressApp storesTV

15 more events on this chart

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Timeline (18)

  1. January 2022

    KSI and Logan Paul precursor · Jan 4 ’22

    KSI and Logan Paul announced their drinks company on an Instagram livestream.[1]

    Open the first post ↗

  2. PRIME seed · Jan 8 ’22

    Prime Hydration went on sale in US stores and online, then sold out online within hours.[2][3]

  3. June 2022

    @imjustwasim platform jump · Jun 10 ’22

    @imjustwasim posted a TikTok criticising the ingredients on a Prime Hydration bottle.[5]

    Logan Paul's PRIME Hydration Looks to Powders, Energy & International Expansion
Origin
Mixed
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

BTS Meal

Retail · 2021

55
A "BTS Meal" served in Indonesia by McDonalds, as part of a collaboration with the South Korean boy band BTS. Clockwise from bottom left, this example contains 9 Chicken McNuggets, medium fries, a…

$98M revenue

Pokémon x Van Gogh Museum

X · 2023

40
Echt zin in een dagje Van Gogh museum om Pokémon te kijken 😎😎😎

3.7M views

IKEA x Gustaf Westman VINTERFINT

Retail · 2025

32
Official IKEA photograph of Westman’s winter tableware collection.

Stanley x Wicked tumblers

TikTok · 2024

32
People went crazy over the Wicked Stanleys#maurmi #funnygranny #wickedstanley #target #wicked @maurmi10 @S A V A G E G R A N T

4M views

New cases, every week

How the next thing spread, the week it does.

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Dec ’21Mar ’22JulOctDecFeb ’23MayJulNovFeb ’24JunAugInstagramRetailTikTokYouTubePressApp storesTV
InstagramRetailTikTokYouTubePressApp storesTV

15 more events on this chart

Join free to see them

  1. January 2022

    KSI and Logan Paul precursor · Jan 4 ’22

    KSI and Logan Paul announced their drinks company on an Instagram livestream.[1]

    Open the first post ↗

  2. PRIME seed · Jan 8 ’22

    Prime Hydration went on sale in US stores and online, then sold out online within hours.[2][3]

  3. June 2022

    @imjustwasim platform jump · Jun 10 ’22

    @imjustwasim posted a TikTok criticising the ingredients on a Prime Hydration bottle.[5]

    Logan Paul's PRIME Hydration Looks to Powders, Energy & International Expansion

  1. platform jump · Oct 11 ’22

  2. press · Oct 28 ’22

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

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