Grade B10 sourcesHIS-01892
T-Mobile brings Grease to the neighborhood
Campaign · 2023
A Grease parody for T-Mobile drew 42.6 million YouTube views, Comscore reported.
Spread Score
How it worksNumbers
- Travolta ad YouTube views, through Feb 13
- 42.6M
- As of Feb 13, 2023 · YouTube · Comscore
- Seed to peak proxy
- 3 days
- Feb 9 ’23 to Feb 12 ’23
- Platforms
- 3
- Started on YouTube
- Origin
- Paid
- Technology
Mechanics
How it spread
Trace the originT-Mobile released a Grease parody before Super Bowl LVII, then aired it during the game. Comscore reported 42.6 million YouTube views through February 13.
Proxy date; not a directly measured attention peak.
Timeline (11)
February 2023
Associated Press press · Feb 9 ’23
The Associated Press reported on the Grease parody before the game.[2]
iSpot press · Feb 9 ’23
iSpot listed the spot and named Panay Films as its media agency.[3]
Join free to see why it worked and the other 8 events. Free, on every case.
Spread the same way
Do this
- 1Adapt familiar material to make a product demonstration memorable.
Every number (4)
- YouTube game-day global views ranking“was No. 2.”#2[4]
Press (3 outlets)
- Feb 9, 2023same day
Associated Press via El País · John Travolta, Adam Driver star in Super Bowl ads
You’ve seen 1 of 2 steps, 1 of 4 numbers and 1 of 3 outlets. Pro opens the rest, with all 10 sources.