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Library/Campaign/Samsung Galaxy S5 Ice Bucket Challenge
Grade C6 sourcesHIS-01105

Samsung Galaxy S5 Ice Bucket Challenge

Campaign · 2014 · Niche

18Editable slideCertificate

A phone took the Ice Bucket Challenge and reportedly drew 4 million views in four days.

Original · Samsung Mobile UK / Cheil UK

Spread Score

How it works
Reach30ContagionNo data yetBreadth0VelocityNo data yetLongevityNo data yet18

Numbers

Agency-reported YouTube views within four days, lower bound
4M
YouTube · Self-reported · Directory / Cheil UK
Milestone date
Week of Aug 22, 2014
Aug 22 ’14 to Week of Aug 22, 2014
Platforms
4
Started on YouTube
Origin
Stunt
Technology

Mechanics

  • NewsjackingPrimary
  • Pairing
  • Controversy

How it spread

Trace the origin

Samsung turned its water-resistant handset into an Ice Bucket Challenge participant. The video nominated rival phones and circulated through Samsung’s social channels and technology coverage. The agency later reported over four million YouTube views in four days.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Mar ’14AprJunAugOctDecFeb ’15Open webYouTubePressX
Open webYouTubePressX

3 more events on this chart

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Timeline (6)

  1. February 2014

    Samsung precursor · Feb 25 ’14

    Introduced the Galaxy S5 with water-resistance among its product features.[5]

  2. August 2014

    Samsung Mobile UK seed · Aug 22 ’14

    Published a phone-led Ice Bucket Challenge nominating the iPhone 5s, HTC One M8 and Lumia 930.[1][2]

  3. Cheil UK milestone · Week of Aug 22, 2014

    The launch-week video reportedly exceeded four million YouTube views within four days.[4]

Origin
Stunt
Sector
Technology
Region
GB
Agency-reported YouTube views within four days, lower bound
4M
YouTube · Self-reported · Directory / Cheil UK
Evidence
Grade C

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Mar ’14AprJunAugOctDecFeb ’15Open webYouTubePressX
Open webYouTubePressX

3 more events on this chart

Join free to see them

  1. February 2014

    Samsung precursor · Feb 25 ’14

    Introduced the Galaxy S5 with water-resistance among its product features.[5]

  2. August 2014

    Samsung Mobile UK seed · Aug 22 ’14

    Published a phone-led Ice Bucket Challenge nominating the iPhone 5s, HTC One M8 and Lumia 930.[1][2]

  3. Cheil UK milestone · Week of Aug 22, 2014

    The launch-week video reportedly exceeded four million YouTube views within four days.[4]

  1. backlash · Aug 22 ’14

  2. owner response · Aug 22 ’14

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Why it worked

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