Grade A14 sourcesHIS-01976
Hacks becomes a word-of-mouth comedy hit
Series · 2021
Hacks drew word of mouth and earned 15 Emmy nominations in its first season.
Spread Score
How it worksNumbers
- Seed to milestone
- 9 weeks
- May 13 ’21 to Jul 13 ’21
- Platforms
- 4
- Started on TV
- Origin
- Seeded
- Entertainment
Mechanics
How it spread
Trace the originHBO Max released Hacks in May 2021. Press described word-of-mouth attention and discussion on Twitter. The first season earned 15 Emmy nominations and a renewal.
Documented milestone; not a measured attention peak.
Timeline (13)
May 2021
Time precursor · May 12 ’21
Time reviewed the comedy ahead of its HBO Max premiere.[1]
June 2021
Vogue press · Jun 9 ’21
Vogue described the weekly releases as building word-of-mouth attention.[3]
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Spread the same way
Do this
- 1Give viewers time to discuss a series as episodes arrive.
Every number (2)
- Parrot demand versus average title in 2021 through August“Hacks has 11.3x the average”11.3[10]
Press (7 outlets)
- May 12, 20211 day before
Time · HBO Max’s Hilarious Showbiz Comedy Hacks
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