Grade B8 sourcesHIS-01989
Planet of the Apes horseback stunt
Campaign · 2024
The film promoted by ape riders opened to $58.4 million in North America.
Spread Score
How it worksNumbers
- Seed to milestone
- 1 day
- Apr 22 ’24 to Apr 23 ’24
- Platforms
- 5
- Started on Open web
- Leverage
- 2.5×
- $397.4M on $160M budget
How it spread
Trace the originCostumed riders appeared on Venice Beach for a film promotion. A TikTok video reached X and press; riders later appeared in San Francisco.
Documented milestone; not a measured attention peak.
Timeline (12)
April 2024
20th Century Studios seed · Apr 22 ’24
Costumed riders appeared on horseback at Venice Beach to promote the film.[1]
switchflipjones platform jump · Apr 22 ’24
Switchflipjones shared video of the costumed riders on TikTok.[2]
DiscussingFilm platform jump · Apr 22 ’24
DiscussingFilm shared the TikTok footage on X.[2]
Join free to see why it worked and the other 9 events. Free, on every case.
Spread the same way
Do this
- 1Put a recognisable story image where passersby can film it.
Every number (4)
- Film worldwide gross, not attributable to stunt“Worldwide Box Office $397,378,150”$397.4M[8]
Press (1 outlet)
- Apr 23, 20241 day in
The Hollywood Reporter · 20th Century Film Puts Apes on Venice Beach to Promote Kingdom of the Planet of the Apes
You’ve seen 1 of 2 steps and 1 of 4 numbers. Pro opens the rest, with all 8 sources.