The Strangers: Chapter 1 masked appearances
Campaign · 2024
Masked figures promoted a horror film that opened to $11.8 million.
![[หนัง Man & หนังหุ้มปลาย] “The Strangers: Chapter 1 บุกงาน WonderCon 2024 ที่แคลิฟอร์เนีย นำทีมโดยผู้กำกับ "Renny Harlin" พร้อมด้วย "Madelaine Petsch" กับ "Froy Gutierrez" 2 นักแสดงนำและ 3…](/media/the-strangers-chapter-one-masked-marketing-2024/press-eba688a95b.webp?dpl=dpl_EJ1F61Fvdq1ThwUfvmrWKQT3R7Up)
Spread Score
How it worksNumbers
- Milestone date
- Week of May 17, 2024
- By end of Feb 2024 to Week of May 17, 2024
- Platforms
- 5
- Started on Instagram
- Leverage
- 5.7×
- $48.2M on $8.5M budget
How it spread
Trace the originLionsgate streamed staged doorbell footage and placed masked figures in public. A fan shared a recording, and press reported festival and street sightings before the film opened.
Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
Timeline (12)
February 2024
Lionsgate seed · By end of Feb 2024
By February 29, the film account had streamed staged doorbell footage on Instagram.[1]
Fan platform jump · Feb 29 ’24
A fan posted a recording of the Instagram livestream on X.[1]
March 2024
Join free to see why it worked and the other 9 events. Free, on every case.
Spread the same way
Do this
- 1Place recognizable characters where audiences already gather.
Every number (8)
- Film worldwide gross, Box Office Mojo“$48,166,448”$48.2M[9]
Press (2 outlets)
- Mar 1, 20241 day in
GamesRadar+ · A new horror movie is using Ring doorbell footage for its marketing campaign
You’ve seen 1 of 2 steps, 1 of 8 numbers and 1 of 2 outlets. Pro opens the rest, with all 10 sources.