Grade B12 sourcesHIS-02080
Midnights Mayhem With Me
Music · 2022
Taylor Swift revealed 13 Midnights track titles in a TikTok series.
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How it worksNumbers
- Seed to milestone
- 2 weeks
- Sep 21 ’22 to Oct 7 ’22
- Platforms
- 5
- Started on TikTok
- Origin
- Seeded
- Entertainment
Mechanics
How it spread
Trace the originSwift began revealing Midnights track titles on TikTok in September 2022. Fans discussed the first reveal on Twitter. The series ended October 7; Midnights later debuted at No. 1.
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Timeline (14)
August 2022
Taylor Swift precursor · Aug 28 ’22
Swift announced a new album at the MTV Video Music Awards.[1]
September 2022
Swift fans platform jump · Sep 21 ’22
Fans discussed the first reveal on Twitter.[4]
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Spread the same way
Do this
- 1Release information in installments to give audiences time to discuss each one.
Every number (1)
- Swift track-reveal videos combined, reported October 8“have amassed more than 83 million views on TikTok”83M[8]
Press (6 outlets)
- Aug 29, 202223 days before
Time · Everything We Know So Far About Taylor Swift’s New Album Midnights
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